Tono de Marca

sophisticated, artistic, and evocative. It's also passionate, chic & modern, sensual & emotional, curated & niche, playful & nostalgic.

Valores de Marca

• •Artistic Collaboration & Innovation
• •Quality & Excellence
• •Emotional Connection
• •Sensory Experience
• •Sustainability
• •Uninhibited Luxury

Mejores Prácticas

• •Embrace Synesthesia: Consistently use language that blends the worlds of music and scent. Employ musical terms to describe fragrances (e.g., "olfactory harmony," "a crescendo of notes," "a mellow base note like a lingering bassline") and sensory, emotional words to describe music's impact.
• •Evoke Emotion and Memory: Craft copy that taps into nostalgia and the emotional power of music and scent. Ask rhetorical questions that prompt reflection on personal connections to songs.
• •Maintain Sophistication and Elegance: Use refined language that reflects the French luxury positioning. Avoid slang or overly casual terms, while still being accessible and evocative. Highlight the "French taste and chic sparkle."
• •Spotlight Artistry and Craftsmanship: Emphasize the collaboration with master perfumers and the "Made in France" quality. Talk about the fragrances as "olfactory creations" or "compositions."
• •Tell a Story: Each fragrance has a story rooted in a song. Use narrative elements to describe the inspiration and the resulting scent, making the copy engaging and memorable, inviting customers on a "unique scent journey."

Percepción Social

Innovative and Unique, High Quality & Luxurious, Evocative & Nostalgic, Artistic & Sophisticated, Niche Appeal

Ejemplos de Copy

• •Headline: What Does Your Anthem Smell Like? Body: Art Meets Art translates the unforgettable energy of iconic music into master-crafted French perfume. Discover the scent of your sound.
• •Headline: More Than Perfume. It's An Olfactory Encore. Body: Each bottle, a symphony. Crafted by world-renowned perfumers, our fragrances capture the soul of legendary songs. Experience the playlist.
• •Headline: The Art of Scent, Composed in Paris. Body: Where music's emotion meets olfactory artistry. Indulge in a unique collection of niche fragrances that play to your deepest memories. Made with passion, made in France.
• •Headline: Unlock the Scent of a Song. Body: Remember that feeling? The first note, the unforgettable chorus. We’ve bottled it. Art Meets Art: luxury perfumes that resonate with your personal soundtrack.
• •Headline: Curated Notes. Iconic Melodies. Your Signature Scent. Body: Go beyond fragrance. Discover an uninhibited expression of art and luxury, where iconic songs are reimagined as exquisite French perfumes. Find your mojo.