Tono de Marca

Passionate, Accessible, and Curatorial

Valores de Marca

• •Democratization of Art
• •Artist Empowerment
• •Cultural Bridging
• •Authenticity and Honesty
• •Quality and Craftsmanship

Mejores Prácticas

• •Lead with the 'Why': Always connect the products back to the brand's core mission, selling the story, the artist's dream, and the value of art.
• •Use Curatorial Language: Consistently use words like "curated," "selected," "featured," and "gallery-quality" to reinforce the brand's role as an expert guide.
• •Champion the Artist: Whenever possible, put the artist at the forefront by sharing their stories, inspiration, and process, humanizing the art and strengthening artist empowerment.
• •Emphasize Accessibility and Quality: Balance the message of affordability with high quality, explaining how ARTLIA makes great art accessible without compromising integrity.
• •Maintain a Passionate and Sincere Voice: Write with genuine enthusiasm and honesty, reflecting the founder's personal tone to build customer trust and avoid corporate language.

Percepción Social

ARTLIA is perceived as a unique and trustworthy source for special artworks, appreciated for its quality that distinguishes products from mass-produced items. Its focus on Korean artists appeals to a niche audience, and the brand is seen as a gallery with a story and a mission, fostering personal customer connections.

Ejemplos de Copy

• •Beyond the Poster: Own a Piece of a Dream. Discover curated art from emerging global talents, handpicked for you.
• •From a studio in Seoul to the heart of your home. This piece by [Artist Name] isn't just a painting; it's a story from the Land of the Morning Calm. At ARTLIA, we're honored to bridge worlds and share the dreams of artists who inspire us. #Artlia #KoreanArt #ArtWithAStory #CulturalBridge
• •Art isn't a luxury, it's the fuel for life. ✨
• •Feel the artist's touch in every detail. While this is a print, we use premium inks and gallery-grade canvas to capture the depth and soul of the original painting. It’s more than decor; it's a window into the artist's world, made accessible for yours.
• •ARTLIA was born from a forgotten dream. Our founder, a lifelong art lover, created this space to empower the artists we admire and to make their work accessible to all. We are more than a gallery; we are a creative community dedicated to the belief that art enriches life.