Tono de Marca

The predominant tone of Artiste de la baie is sophisticated, serene, and artistic. The language used is elegant and evocative, aiming to create a sense of calm, nostalgia, and appreciation for beauty. It is professional yet approachable, avoiding overly casual or humorous language. The tone consistently reflects the aesthetic of their products—clean, refined, and inspired by nature.

Valores de Marca

• •Artisanal Quality
• •Aesthetic and Design
• •Connection to Nature
• •Evocative Experience
• •Simplicity and Elegance

Mejores Prácticas

• •Use Evocative and Sensory Language: Instead of just describing a product, describe the feeling it evokes. Use words that appeal to the senses—scent, sight, and emotion.
• •Maintain a Clean and Minimalist Aesthetic: Ensure all visuals—from product photography to website layout—are clean, uncluttered, and use a soft, natural color palette. This visual consistency reinforces the brand's serene tone.
• •Tell the Story of Art and Nature: Consistently link products back to their inspiration—the artist, the bay, a specific landscape, or a moment in nature. This narrative strengthens the brand's core identity.
• •Keep Communication Elegant and Polite: In all customer interactions, from social media comments to email support, maintain a tone that is professional, courteous, and aligned with the brand's sophisticated image.
• •Focus on Quality over Quantity in Content: Prioritize high-quality, thoughtful posts over frequent, low-effort content. Each piece of communication should reflect the brand's commitment to craftsmanship and beauty.

Percepción Social

Artiste de la baie is perceived by its audience as a high-quality, boutique brand offering beautiful and unique products. Customers appreciate the aesthetic and the specific scents that often remind them of French coastal regions. The brand is seen as a source of sophisticated gifts and personal indulgences. The perception is that of a niche, almost artisanal creator rather than a mass-market corporation. This is reinforced by its association with local French commerce.

Ejemplos de Copy

• •Introducing 'Jardin de la Baie.' A delicate whisper of freshly bloomed roses and the crisp scent of blackcurrant leaves after a morning rain. Let this fragrance fill your space with the serene poetry of a bayside garden. Available now.
• •The Art of the Coast, Captured. Discover our collection of retro-inspired posters, each telling a story of the sea, the sand, and the sky. Adorn your walls with a timeless view.
• •Your home is a sanctuary. Elevate it with the serene scents of Artiste de la baie. Our handcrafted candles are more than a fragrance; they are an experience. Discover your signature scent today.
• •As the seasons shift, so does the light. Embrace the change with our new Autumn Collection. Rich, warm scents and evocative designs that capture the fleeting beauty of the harvest sun on the bay. Explore the collection.
• •Relive the journey from Paris to the coasts of Brittany and Normandy through 'Voyageurs d'hier.' This collection of art and stories is a tribute to timeless travels and the enduring beauty of the French landscape. A perfect companion for the modern wanderer.