Tono de Marca

Sophisticated, Artistic, and Authentic

Valores de Marca

• •Celebration of Craftsmanship
• •Authenticity and Individuality
• •Support for Local Artists
• •Curated Quality
• •Timelessness

Mejores Prácticas

• •Lead with Philosophy, Not Just Product: Always frame the product within the larger brand philosophy of 'The Art of Bohemian Living.' Start with the 'why'—the celebration of individual taste and craftsmanship—before introducing the 'what.'
• •Use Storytelling to Highlight Artisans: Consistently tell the stories of the designers. Name them, show their process, and explain their inspiration. This reinforces the values of authenticity and supporting local talent, creating an emotional connection that transcends the product itself.
• •Employ an Elevated and Evocative Vocabulary: Use words that convey sophistication, art, and timelessness. Terms like 'curate,' 'atelier,' 'monument,' 'unforgettable,' and 'harmony' align with the brand's premium, artistic positioning.
• •Maintain a Personal and Direct Tone: Despite the sophisticated language, maintain a direct connection with the customer. Use 'you' and 'your' to speak to their personal journey of taste-making. Phrases like 'From the studio directly to your home' create a sense of intimacy and transparency.
• •Be Consistent Across All Channels: Ensure that the tone, from the website's 'About Us' page to an Instagram caption, is seamless. Every piece of communication should feel like it comes from the same sophisticated, art-loving, and authentic personality.

Percepción Social

Artisème is perceived as a premium, authentic source for high-quality Czech design. It is seen less as a simple store and more as a gallery or a 'collector's room' where each object has a unique story. Its inclusion in design guides and partnership with the Four Seasons Hotel solidifies its image as a prestigious and respected establishment. Customers likely view the brand as a way to acquire unique, artful pieces that are not mass-produced, and they appreciate the story behind the products. The pre-order system for out-of-stock items further highlights the bespoke, small-batch nature of its offerings, managing expectations around the realities of artisanal production. The recent e-commerce overhaul suggests the brand is also seen as modern and focused on providing a seamless customer experience to match its high-end products.

Ejemplos de Copy

• •From earth, to hand, to home. We believe taste is not a talent, but a voice waiting to be heard. Listen closely, and you'll hear the story of [Artist Name] in every curve of her new ceramic collection—molded by hand, inspired by the Bohemian spirit, and created just for you. Discover pieces that say it for you. Link in bio.
• •Your Home is a Gallery of Your Life. Don't furnish it with trends. Curate it with soul. Explore handmade objects from local artisans, delivered directly from the atelier to your door.
• •Beyond the Label. Before the Trend. Scandi? Minimalist? Eclectic? We believe in a different style: yours. At Artisème, we celebrate the art of living in harmony with your own taste. Our collection is a tribute to the Czech artisans who craft timeless objects of beauty. Find the piece that reflects you. Call to Action: Discover the Collection.
• •More than a vessel, this is a statement. Each line is carved by hand, a testament to generations of Bohemian glassmaking tradition. Designed for any occasion, yet ensuring no occasion ever feels ordinary. Let every sip be an experience in artistry.
• •Subject: Tired of Trends? Let's Talk Taste. Preview Text: Inside: New arrivals from the ateliers of Prague's finest designers.