Tono de Marca

Sophisticated, Artistic, and Serene; an educated and appreciative voice that is evocative and thoughtful, fostering a calm, confident, and personal connection. It's like a curated gallery for aspiring collectors.

Valores de Marca

• •Artisanship and Curation
• •Authenticity and Individuality
• •Storytelling and Heritage
• •Quality and Timelessness

Mejores Prácticas

• •Prioritize the "Why" Over the "What": Focus on the origin, artisan's passion, and evoked feeling, telling the story behind the object.
• •Use an Artistic and Evocative Vocabulary: Employ words that appeal to senses and intellect, reinforcing the sophisticated and calm tone (e.g., "introspective," "harmony," "timeless," "cultivate," "atelier," "serene").
• •Emphasize Individuality, Not Trends: Frame copy around the customer's personal discovery journey, empowering them with phrases like "discover your own definition of beauty" or "unconstrained by labels."
• •Maintain a Refined and Confident Voice: Avoid casual slang or urgent calls to action. Adopt the tone of a knowledgeable curator guiding, not pushing, allowing product quality and story to create desire.
• •Connect to Place and People: Regularly mention roots in "Prague," connection to "local artisans," and the "atelier" to ground the brand in an authentic context.

Percepción Social

A high-end, niche design shop or collector's room, seen as a destination for unique, design-forward objects. Perceived as a sophisticated entity that supports local artists and preserves traditional craftsmanship, offering an exclusive and thoughtful retail experience. Customers buy not just an object, but a piece of art with a story.

Ejemplos de Copy

• •More Than a Vase. A Voice. Each curve and subtle texture of this porcelain vase tells the story of the hands that shaped it. Handcrafted by Prague-based artisan [Artisan's Name], it's a piece designed not to follow a trend, but to harmonize with your personal space. Find the object that speaks your language. #Artiseme #HandmadeCeramics #BohemianLiving #CzechDesign #ArtOfHome
• •Unconstrained by Trends | Your Weekly Edit of Timeless Design
• •The Echo Glassware Set: Feel the subtle weight of tradition and the clarity of modern design in your hands. Each glass in the Echo set is hand-carved by local artisans, making every sip an intimate experience. Designed for quiet evenings and unforgettable dinners, this glassware isn't just for drinking; it's for celebrating the beauty of the moment. Directly from the atelier to your table.
• •Your Home is a Reflection. Curate it with Soul. Discover unique, handcrafted objects from local artisans, chosen to honor your true taste.
• •Artisème was born from a belief that taste is not a talent, but a voice to be cultivated. In a world of fleeting trends, we chose to build a sanctuary for the timeless. Our "gift library" is a curated collection of objects from local artisans, each with a story to tell. We invite you to step away from the noise, explore with intention, and find the pieces that truly feel like you.