Tono de Marca

The brand's tone is a hybrid of Energetic and Promotional combined with Modern and Aspirational.

Valores de Marca

• •Modern Aesthetics
• •Practicality and Functionality
• •Accessibility
• •Artisan Heritage (Aspirational)

Mejores Prácticas

• •Balance Promotion with Lifestyle: While sales are a key driver, integrate more lifestyle-focused content. Instead of just showing the product, show the product in action—on a commute, at a co-working space, on a weekend trip. This reinforces the 'modern companion' value.
• •Maintain a Consistent Voice: Decide if the primary voice is the 'energetic deal-maker' or the 'sleek, modern artisan.' While both can coexist, one should lead. The 'modern artisan' voice should be used for product descriptions and the brand story, while the 'energetic' voice can be reserved for limited-time offers and calls-to-action.
• •Use 'You-centric' Language: Frame features as benefits for the customer. Instead of 'This bag has a padded compartment,' write 'Your laptop stays safe and secure in its own padded compartment.' This makes the copy more personal and persuasive.
• •Incorporate 'Spotlight Stories': Actively collect and feature customer photos and testimonials (with permission). This builds social proof, reinforces the 'timeless companion' narrative, and can help counteract negative reviews by showcasing genuine, satisfied customers.
• •Be Transparent and Build Trust: Given the negative feedback regarding customer service and returns, use copy to build trust. Clearly and simply state return policies (and improve them if possible). Add a section on the website detailing the quality of materials and the 'artisan' process, even if it's a narrative, to strengthen brand identity beyond just price.

Percepción Social

The public perception of Artisa Creations is divided: Positive on its own platforms (stylish, well-designed, rugged, good value) but negative from external sources due to poor customer service, rigid return policies, and product discrepancies, leading to a perception of untrustworthiness among some consumers.

Ejemplos de Copy

• •Conquer your commute. The all-new Wings Backpack is engineered for the modern hustler. Sleek design, durable build, and space for all your essentials. Ready for take-off? Link in bio to shop. #ArtisaCreations #UrbanExplorer #WorkReady #Backpack
• •🔥 Your Next Adventure Bag is Here | Save ₹1,400!
• •From the daily grind to weekend escapes, the Nomad Rolltop 2.0 adapts to your life. Its expandable design offers flexible capacity, while the water-resistant canvas and anti-theft pocket keep your gear secure. Crafted for durability and designed for the minimalist, it's not just a bag—it's your everyday companion.
• •Upgrade Your Office Look. Tired of bulky, boring briefcases? The Artisa 3-in-1 Sling Backpack combines professional style with ultimate versatility. Carry it as a briefcase, sling, or backpack. Shop now and get an exclusive 15% off.
• •STYLE MEETS FUNCTION. | Bags designed for your daily hustle. Free shipping on all prepaid orders.