Tono de Marca

Warm, caring, innovative, personal, and aspirational, speaking to pet owners as fellow animal lovers. The language is modern, trustworthy, and supportive, creating an emotional connection by focusing on simple joy and convenience, avoiding complex jargon.

Valores de Marca

• •Health and Nutrition
• •Convenience
• •Innovation
• •Quality and Care
• •Customer-Centricity

Mejores Prácticas

• •Speak to the "Pet Parent," Not Just a "Customer": Use language that reflects the deep bond between owners and their dogs, framing the product as a way to show love and provide the best care.
• •Lead with the "Why": Focus on the emotional benefits (a happier, healthier dog; peace of mind for the owner) before diving into the product's features.
• •Emphasize "Warm & Home-Cooked": Consistently use these powerful emotional keywords to differentiate Artie, connecting "warm" to natural "prey temperature," enhanced aroma, and comfort.
• •Use Storytelling and Testimonials: Share real stories and customer feedback about transformed picky eaters, simplified busy lives, and the brand's founding to create compelling narratives.
• •Balance Innovation with Trust: Position the futuristic appliance alongside trustworthy, natural food, reinforcing credibility with mentions of "vet-nutritionist approved," "whole food ingredients," and "USDA Certified proteins."

Percepción Social

Generally positive, with praise for high-quality ingredients, convenience, and palatability for picky eaters. However, there are criticisms regarding subscription model issues (cancellation difficulties, unexpected charges), customer service, and concerns about being a newer, boutique brand with a premium price and less extensive scientific backing compared to larger competitors.

Ejemplos de Copy

• •Same old kibble leaving them cold? Give your best friend the meal they deserve. Artie delivers a warm, home-cooked meal full of USDA protein and whole veggies in just 3 minutes. No prep, no mess, just a clean bowl and a happy pup. Tap to see the difference a warm meal can make.
• •Finally, a solution for picky eaters. We see you, concerned pet parent. You've tried everything. Now, try Artie. Our vet-nutritionist-approved recipes are gently steamed to the perfect temperature, unlocking delicious aromas your dog can't resist. Just ask Loki—he does "spinny circles with excitement" for his Artie bowl!
• •More time for belly rubs, less time on meal prep. Life's busy. But feeding your dog a nutritious, home-cooked meal shouldn't be complicated. Artie's "touch of a button" system simplifies your routine so you can get back to what matters most. It's the ultimate timesaver for busy dog parents.
• •Think of it as a personal chef for your dog. The Artie appliance transforms freeze-dried, whole-food ingredients into a perfectly warm and hydrated meal. It's vet-approved nutrition, artisan-inspired quality, and home-cooked love—all ready in three minutes. Upgrade their dinner time.
• •From our family to yours. Artie was inspired by our own dog, Millie, who struggled with conventional pet food. We wanted to give her the benefits of a home-cooked meal without the hassle. Today, every Artie meal is made with that same love and commitment, because we believe every dog deserves to feel their best.