Tono de Marca

Trustworthy & Authoritative, Friendly & Approachable, Value-Oriented, Traditional yet Modern, Celebratory & Meaningful

Valores de Marca

• •Purity & Authenticity
• •Trust & Integrity
• •Customer Satisfaction & Service
• •Quality Craftsmanship
• •Accessibility & Value
• •Tradition & Heritage

Mejores Prácticas

• •Prioritize Trust & Transparency: Always highlight SAO hallmarking and guarantees of authenticity. Be upfront about materials and quality. If addressing past issues is necessary, do so with honesty and a focus on corrective measures and current standards.
• •Emphasize Heritage & Meaning: Weave in the story of the brand's name ('lucky') and the cultural significance of gold where appropriate to add depth and emotional connection.
• •Maintain a Friendly & Customer-Centric Voice: Use warm, approachable language. Focus on how the jewellery benefits the customer (e.g., celebrating moments, investment, beauty, confidence). Encourage interaction and feedback.
• •Showcase Value Clearly: While highlighting quality and craftsmanship, also communicate the competitive pricing and value proposition. Use phrases like 'great value,' 'reasonable pricing,' or 'wise to own.'
• •Be Consistent Across All Platforms: Ensure the tone used on the website, social media, email marketing, and even in-store communications is aligned. Regularly review content to ensure it reflects the core values of trust, quality, and friendly service.

Percepción Social

Generally Positive: Arthesdam Jewellery is largely perceived as a reputable and trusted gold retailer in Singapore, known for good quality, fair prices, and excellent customer service. Many customers feel they offer a wide variety of designs and have helpful staff. Go-To for Gold: It's a destination for those seeking gold jewellery, especially for significant occasions like weddings. Trust in Authenticity: The SAO hallmarking resonates well with customers seeking assurance of gold purity. Awareness of Past Issue: The 2022 news regarding GST refund infringements by some staff and a director could be a point of concern for some, though customer reviews since then continue to be largely positive, focusing on product and service. The company's ongoing emphasis on trust and authenticity in their marketing appears to be their approach to reinforcing their reputation. Appreciation for Service: Customers frequently highlight positive interactions with specific sales personnel, indicating a strong frontline team.

Ejemplos de Copy

• •Headline: Invest in Forever: Authentic 916 Gold, Hallmarked for Your Peace of Mind. Body: At Arthesdam Jewellery, we believe in trust you can touch. For over 23 years, each piece of our exquisite 916 gold jewellery is SAO hallmarked, guaranteeing purity and quality. Find a timeless treasure that shines as brightly as your special moments. Explore our collection today.
• •Social Media Post (Image: Close-up of a detailed gold bracelet): Caption: Elegance crafted for generations. ✨ Our artisans pour their hearts into every detail, creating 916 gold pieces that tell your unique story. Friendly service, exceptional value – that's the Arthesdam promise. Visit us in Serangoon Rd or shop online! #ArthesdamJewellery #SingaporeGold #TrustedSince2000 #916Gold
• •Promotional Email Subject: A Little Luck, A Lot of Sparkle: Your Exclusive Offer Inside! Body: Inspired by the Tamil word for 'lucky,' Arthesdam Jewellery brings you more than just beautiful gold; we bring you cherished traditions and lasting value. Discover our latest arrivals and enjoy [Offer Detail] because everyone deserves a touch of gold and good fortune.
• •Website Banner for New Arrivals: Fresh from Our Goldsmiths: Timeless 916 Gold Designs. Text: Discover exquisite new necklaces, earrings, and more – all SAO certified for authenticity. Quality you can trust, prices you’ll love. Shop Arthesdam Jewellery online with free insured local delivery.
• •Blog Post/Advertorial Snippet: Why Choose Arthesdam for Your Wedding Gold? Text: For over two decades, Singaporean families have trusted Arthesdam Jewellery for their most precious moments. We offer not just a wide selection of stunning, hallmarked 916 gold, but a warm, knowledgeable team dedicated to helping you find the perfect pieces to celebrate your love story. Because trust, like gold, is forever.