Tono de Marca

Artisanal & Traditional, professional, passionate, and approachable, emphasizing authenticity and craftsmanship.

Valores de Marca

• •Artisanal Excellence
• •Tradition
• •Authenticity
• •Passion
• •Global Appreciation

Mejores Prácticas

• •Prioritize Storytelling: In every piece of copy, from product descriptions to social media captions, weave in the story of Italian tradition, craftsmanship, and passion. Use descriptive language that evokes the senses and highlights the artisan's touch.
• •Emphasize "Handmade" and "Unique": Consistently use terms like "handmade," "artisanal," "unique," and "exclusive" to reinforce the brand's core value proposition and differentiate it from mass-market competitors.
• •Maintain a Professional and Passionate Voice: The tone should remain respectful of the art form and the customer. Avoid overly casual slang or humor that could detract from the brand's positioning as a master of a traditional craft.
• •Showcase the Origin: Always mention "Made in Italy" or "crafted in Salerno" to ground the brand in its geographical and cultural roots, which is a key selling point for an international audience.
• •Let the Visuals and Text Work Together: Accompany high-quality images and videos of the products and the creation process with copy that explains the intricate details and the skill involved. The words should enhance the visual evidence of craftsmanship.

Percepción Social

Based on their digital footprint, Artesughero is perceived as a specialized, high-end artisan brand. The focus is on the product's artistic merit rather than on direct engagement with a broad consumer community. The perception is that of a master craftsman's workshop rather than a large-scale retailer. Customers are likely those who seek out unique, durable, and culturally significant decorative items, particularly for Christmas. The lack of widespread online reviews or forum discussions suggests a niche market that communicates more directly with the brand or through word-of-mouth. The brand's online presence is a digital showroom that reinforces its values of quality and tradition.

Ejemplos de Copy

• •From our hands to your home. Each of our nativity scenes is born from the passion of our Salerno artisans, a unique piece that tells a story of tradition and dedication. Discover the art of the true Italian 'presepe'. #Artesughero #HandmadeInItaly #NativityScene #Artisanal
• •At Artesughero, we don't just create nativity scenes; we preserve a legacy. Since 1997, our family of artisans has been dedicated to handcrafting each figure and structure with meticulous attention to detail, ensuring every piece is an exclusive work of art worthy of your family's traditions.
• •This Christmas, bring a piece of Italian heritage to your hearth. Artesughero’s handmade nativity scenes are more than decorations; they are heirlooms. Crafted with love in Salerno, each piece is unique. Shop our exclusive collection now.
• •An invitation to tradition: Discover the new Artesughero collection.
• •A touch of magic in every detail. Our wax cheese cart, perfectly scaled for 30-40 cm figures, is a testament to the patient artistry that defines Artesughero. Add a layer of authentic Italian craft to your nativity display this year.