Tono de Marca

sincere, gentle, approachable, passionate, intimate, personal, and heartfelt

Valores de Marca

• •Authenticity
• •Connection to Nature
• •Joy and Positivity
• •Handmade Quality
• •Accessibility

Mejores Prácticas

• •Always Write in the First Person: Use "I," "me," and "my" to maintain the personal connection. The brand's strength is its direct link to the artist, so the copy should always sound like it's coming from her.
• •Incorporate Storytelling: Don't just sell a product; share the inspiration behind it. Was it a walk in the woods, a book she read, a particular feeling? These small stories make the art more meaningful and reinforce the brand's authenticity.
• •Emphasize the 'Handmade' Aspect: Regularly use words like "handmade," "unique," "one-of-a-kind," "my studio" to remind customers of the special nature of the products.
• •Keep the Language Simple and Heartfelt: Avoid overly complex or academic art terminology. Use clear, descriptive, and emotional language that is accessible to everyone, reflecting the artist's "simple, friendly" persona.
• •Engage Genuinely: When responding to comments or questions on social media, maintain the warm and friendly tone. Thank people for their kind words and answer questions personally and helpfully. This one-on-one interaction is a key part of the brand experience.

Percepción Social

trustworthy, highly personal, high-quality, beautiful, emotionally resonant, authentic, and a source of beauty and positive energy for the home. The artist is perceived as talented, friendly, and communicative.

Ejemplos de Copy

• •Straight from my studio to your home. ✨ Introducing the 'Whispers of the Forest' collection, a new series of paintings inspired by the quiet magic I find on my daily walks. Each piece is a little piece of that tranquility, painted with love. I hope they bring as much peace to your space as they brought me in creating them. See the full collection on my website (link in bio!). #ArtByRuta #NewArtwork #NatureInspiredArt #HandmadeWithLove #OriginalPainting
• •Tired of bare walls? Bring the vibrant colors of nature indoors. 🌿 My name is Rūta, and I create unique paintings and ceramics that are meant to make you smile. Each piece is handmade in my small studio and packed with positive energy. Find the perfect piece to brighten up your home. Shop now at www.artbyruta.com. #HomeDecor #WallArt #Ceramics #HandmadeHome #ArtForYourHome
• •Your new favorite mug for your morning coffee or evening tea. Hand-thrown and painted with a unique floral design, no two mugs are exactly alike. It’s not just a mug; it’s a small piece of art to hold in your hands. Microwave and dishwasher safe, but handwashing is always recommended to keep the colors vibrant for years to come. #CeramicMug #HandmadePottery #MorningCoffee #GiftIdea #ArtByRuta
• •There's something so calming about a blank canvas and a palette full of color. The world outside disappears, and it's just me and the paint. Grateful for these moments of creation. 🙏 #ArtistLife #CreativeProcess #InTheStudio #ArtIsTherapy
• •Add a touch of abstract nature to your living room. This original painting, 'Summer's End,' features a rich palette of warm tones and expressive brushstrokes. It’s a piece that will be a conversation starter and bring a unique energy to your space. Click through to see more details and other available works. #AbstractArt #LivingRoomDecor #InteriorDesignInspo #OriginalArt #ArtByRuta