Tono de Marca

Elegant, Aspirational, and Serene, also Informative and Trustworthy.

Valores de Marca

• •Quality and Purity
• •Sensory Experience
• •Customer Excellence
• •Design and Aesthetics
• •Exclusivity

Mejores Prácticas

• •Use Evocative, Sensory Language: Always choose words that appeal to the senses. Instead of "smells good," use phrases like "a whisper of cedar and vanilla," "a bright, citrus-infused morning," or "a scent that wraps you in comfort.
• •Maintain an Elegant Vocabulary: Consistently use sophisticated and aspirational words such as "harmony," "sanctuary," "elevate," "signature," "transform," and "experience." This reinforces the premium positioning of the brand.
• •Focus on the "Why," Not Just the "What": The copy should sell an experience, not just a product. Frame the narrative around the feeling or memory the scent creates—relaxation, luxury, focus, or nostalgia for a cherished vacation.
• •Tell the Story Behind the Scent: For signature blends like "Copalli," lean into the narrative. Explain its inspiration and the emotions it's designed to evoke. This adds a layer of depth and exclusivity that justifies a premium price.
• •Ensure Tone Consistency Across All Channels: Whether writing a TikTok caption, a formal B2B proposal, or responding to a customer review, the tone must remain consistently elegant, helpful, and serene. This builds a strong, trustworthy brand identity.

Percepción Social

Aromaesencia is perceived as a premium, high-end brand, the go-to source for replicating luxurious scents, particularly from high-end resorts. Customers acknowledge the high price point but consider the quality worth the cost. The brand is viewed as reliable, safe for international shipping, and highly professional.

Ejemplos de Copy

• •Elegance is an atmosphere. Our ARODROP diffuser combines soft light, silent technology, and your favorite essence to create a sanctuary of calm in any corner of your home. Breathe in harmony, exhale the day. #Aromaesencia #SensoryExperience #LuxuryHome
• •Your brand has a story. Let scent tell it. Aromaesencia specializes in professional aroma systems that create an unforgettable signature ambiance for your hotel, spa, or boutique. Elevate your client experience from the moment they walk in. Schedule your consultation today. #ScentMarketing #BrandIdentity #AromaesenciaB2B
• •Capture the essence of a luxurious escape. Inspired by the warm, resinous air of the Mayan jungle and the refined elegance of Mexico's finest resorts, our Copalli scent is an invitation to tranquility. Notes of sacred copal resin, rich woods, and a hint of vanilla create an atmosphere of sophisticated serenity. Perfect for those who wish to bring the memory of paradise home.
• •A Gift of Serenity | Discover Our New Pillow Mists
• •Aromaesencia: Where Atmosphere Becomes Art.