Tono de Marca

Authentic & Relatable, Family-Oriented, Friendly & Welcoming, Down-to-Earth, Faith-Inspired, Appreciative

Valores de Marca

• •Family
• •Faith
• •Self-Sufficiency & Hard Work
• •Living the Good Life
• •Authenticity
• •Community
• •Love for the Outdoors

Mejores Prácticas

• •Use "Family First" Language: Always weave in the importance of family, using terms like "our family," "we," "us," and mentioning family members by name where appropriate to reinforce the personal, family-run nature of the brand.
• •Maintain an Authentic, Down-to-Earth Voice: Write as if you're talking to a friend or neighbor. Avoid overly corporate or salesy language. Share imperfections and real-life situations to maintain relatability. Daniel's characteristic friendly and direct way of speaking is a good guide.
• •Incorporate Values Subtly: Let values like faith, hard work, self-sufficiency, and love for the outdoors shine through naturally in stories and product descriptions rather than stating them too overtly or preachily.
• •Engage with the Community: Use inclusive language ("y'all," "folks," "our community"). Ask questions and encourage interaction in social media copy to foster the sense of community they've built.
• •Be Consistent with Greetings and Sign-offs: Using familiar phrases, like Daniel’s "Well what's up guys," in video descriptions or social media posts can create a strong sense of brand recognition and personality. Similarly, ending with positive and appreciative remarks aligns with their overall tone.

Percepción Social

Positive: A large segment of their audience perceives them as a wholesome, genuine, and hardworking family. Viewers often express that they enjoy the family's adventures and find their lifestyle inspiring. Many are supportive and feel a connection to the family.

Ejemplos de Copy

• •Website Product (Fishing Lure): "More than just a lure, it's a piece of our family's passion for the outdoors, designed right here on the homestead. The Arms Family Slayer Kit is crafted for those moments that matter – out on the water, making memories, just like we do with Houston down at the creek. Get yours and share the adventure with us! #ArmsFamilyHomestead #CreekFishing #FamilyAdventures"
• •Social Media Post (New YouTube Video): "Well what's up, folks! Daniel here. We've got a new video up on the channel showing what a real day on the homestead looks like – chores, a few surprises, and a whole lotta family time. We're just small-town folks trying to live the good life, and we're thankful to share it with y'all. Link in bio! #HomesteadLife #FamilyFarm #FaithFamilyFreedom #DoYourBest"
• •Instagram Story (Merch Promotion): "Hey y'all, DeJay here! Just wanted to let you know we've restocked your favorite goat milk soaps – made with love and simple, good ingredients. Perfect for treating yourself or a loved one. Thanks for supporting our family and our little homestead business! Swipe up to shop. 💕 #ArmsFamilyHomestead #GoatMilkSoap #SupportSmall #MadeWithLove"
• •Facebook Update (Community Engagement): "Feeling blessed by all your kind words on our latest video about [specific topic, e.g., the garden progress]. It's your support that keeps us going as we strive to make the best decisions for our family's health and happiness. What are you all working on in your own neck of the woods? Share with us below! #HomesteadCommunity #GrowYourOwn #Blessed"
• •Email Newsletter Snippet (Brand Story): "From a career in law enforcement to full-time farming and sharing our lives online, it's been quite the journey! For us at Arms Family Homestead, it’s always been about faith, family, and finding joy in a self-sufficient life. We’re not perfect, but we do our best every day to raise our kids with strong values and an appreciation for hard work and God's creation. Thanks for being part of our story. #OurHomesteadJourney #FaithAndFamily #HardWorkPaysOff"