Tono de Marca

Aspirational, Elegant, and Personal. The tone aims to connect with a desire for a sophisticated and meaningful lifestyle, reflecting elegance through design and photography. The founder's personal story adds warmth and authenticity, making the brand feel trustworthy and inspiring.

Valores de Marca

• •Heritage
• •Inclusivity
• •Elegance
• •Quality

Mejores Prácticas

• •Lead with the "Modern Soul": Always frame the copy around the target audience —the "modern soul." Use language that speaks to their aspirations for a life that is both contemporary and deeply meaningful.
• •Tell a Story: Whether it's the founder's story, the inspiration behind a collection, or how a piece fits into a customer's life, narrative is key. This reinforces the personal and heritage values of the brand.
• •Emphasize Elegant Language: Use evocative and sophisticated words. Phrases like "radiant," "curated," "embodied," and "timeless" align with the brand's elegant aesthetic. Avoid slang or overly casual language.
• •Highlight Quality and Craftsmanship: Consistently mention the quality materials (18k gold, sterling silver) and thoughtful features (anti-tarnish, nickel-free). This builds trust and justifies the price point.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy always matches the high-quality, professional, and warm aesthetic of the visuals on the website and social media. The words and pictures must tell the same elegant story.

Percepción Social

Primarily shaped by its own online presence, Arkie Jewels is perceived as a provider of stylish, high-quality, and meaningful jewelry. It comes across as a boutique online brand with a strong aesthetic and a story-driven approach, fostering engaged and positive audience interaction.

Ejemplos de Copy

• •Elegance isn't just worn; it's embodied. Our Thea Necklace, crafted in radiant 18k gold, is designed to be more than an accessory—it's a part of your story. For the modern soul who carries grace in everything she does. #ArkieJewels #TimelessElegance
• •From the vibrant spirit of Rajasthan to your personal collection. Arkie was born from a love of heritage and a passion for timeless design. Discover jewelry with a soul. Shop our new arrivals. #Arkie #ModernHeritage
• •Hello, modern soul. As a valued member of the Arkie family, we wanted you to be the first to see our new Fusion collection. Inspired by tradition, designed for today. Explore the collection before anyone else.
• •Crafted for Your Story. Discover our collection of skin-friendly, anti-tarnish jewelry, designed to last a lifetime. Free shipping on all orders over $75.
• •Still thinking about it? The Selene Hoops are waiting for you. A timeless piece for your everyday elegance. Don't let your perfect accessory get away. Complete your order today.