Tono de Marca

Scientific/Authoritative, Proactive/Empowering, Educational/Informative, Hopeful/Supportive, Clean/Conscious

Valores de Marca

• •Science & Efficacy: A commitment to research, clinical validation, and formulating products with effective ingredients is central to Arey's identity.
• •Proactive Care: Encouraging early intervention and a preventative approach to hair aging.
• •Education & Transparency: Informing consumers about the causes of grey hair and the science behind their solutions.
• •Holistic Approach: Addressing hair health from the inside out (supplements) and outside in (topical products).
• •Clean Formulations: Prioritizing safe, non-toxic ingredients.
• •Customer Empowerment: Providing options and control over how individuals choose to manage their aging hair.

Mejores Prácticas

• •Lead with Science, Support with Empathy: Always ground claims in scientific evidence, clinical studies, and expert formulations. However, deliver this information with an understanding and supportive tone, acknowledging the concerns and desires of individuals dealing with grey hair.
• •Maintain a Proactive & Empowering Narrative: Frame Arey not just as a solution to a problem, but as a tool for taking control and feeling empowered about the aging process of hair. Use language that inspires action and confidence.
• •Educate Consistently: Regularly incorporate educational snippets about the science of hair aging, the efficacy of key ingredients (like the Mela-9™ Complex), and the importance of an inside-out approach. This reinforces expertise and builds trust.
• •Be Specific and Transparent: Use clear, concise language. When citing results (e.g., "88% of participants saw less grey hair growth"), ensure it aligns with study findings. Be transparent about how the products work and for whom they are best suited (e.g., early stages of grey).
• •Uphold "Clean" and "Ethical" Messaging: Consistently highlight the clean nature of the formulations (vegan, cruelty-free, free from harsh chemicals) to appeal to health-conscious consumers and reinforce the brand's commitment to quality and safety.

Percepción Social

Innovative Leader, Credible & Trustworthy (for many), Hopeful Solution, Mixed Efficacy (as with many beauty products), Premium Product, Addresses a Real Concern

Ejemplos de Copy

• •Headline: Science, Not Secrets. Your Proactive Approach to Grey Hair Starts Now. Body: Don't just cover grey, outsmart it. Arey's clinically proven System, developed with leading trichologists, targets the root causes of grey hair. Our science-backed formulas work from the inside out and outside in to help slow greying and even repigment early greys. Take control of your hair's future. Call to Action: Discover The Arey System.
• •Headline: The Wrinkle Cream of Haircare® is Here. It's Time to Rethink Grey. Body: You're proactive about your skin. Why not your hair? Arey delivers a science-first solution to aging hair, helping to preserve your natural color and boost thickness and shine. It’s more than just hair care; it’s the future of hair wellness. Call to Action: Learn Our Science.
• •Headline: Less Grey, More You. Powered by Our Mela-9™ Complex. Body: Seeing more silver than you'd like? Our patent-pending Mela-9™ Complex, packed with clinically effective peptides and antioxidants, is designed to support your hair's pigment production. In our 6-month clinical study, 88% of participants using The System saw less grey hair growth. Call to Action: Shop To The Root Serum.
• •Headline: Grey Hair: 30% Genetics, 70% Manageable. Let Us Show You How. Body: Did you know lifestyle and nutrient balance play a major role in hair going grey? Arey’s targeted supplements and topicals provide your body with the building blocks to maintain healthier, more vibrant hair, delaying the greys and promoting overall hair vitality. Call to Action: Take Our Hair Quiz.
• •Headline: Clean Formulas, Clinically Proven Results. Embrace Healthier Hair, Naturally. Body: At Arey, we believe you shouldn't have to choose between clean ingredients and real results. Our vegan, gluten-free, and cruelty-free products are formulated with a team of medical and scientific advisors to effectively address grey hair and enhance hair health, without compromise. Call to Action: Explore Our Ingredients.