Tono de Marca

Curated, informative, accessible, value-oriented, direct, and simple.

Valores de Marca

• •Curation
• •Quality and Affordability
• •Choice
• •Authenticity

Mejores Prácticas

• •Lead with Curation: Always frame the brand as an expert curator. Use phrases like "Selected by Areum K," "Our top pick for..." and "Why we chose this product" to reinforce this core value.
• •Emphasize "For the Filipino Skintone/Climate": Tailor the message to the target audience. Mentioning how a product is suited for the Philippine climate or common Filipino skin concerns will build a stronger connection and trust.
• •Keep it Simple and Educational: Avoid overly technical jargon. Explain the key benefits of ingredients in a clear, straightforward way. The goal is to inform and empower the customer, not to overwhelm them.
• •Balance Quality and Value in Your Language: Consistently pair words like "effective," "authentic," and "high-quality" with "accessible," "smart choice," and "honest pricing." This reinforces the brand's core mission of providing value.
• •Develop a "Reviewer" Voice: Write product descriptions and social media captions as if you are a trusted beauty editor or an experienced friend giving a recommendation. This personal-yet-informative voice aligns perfectly with the brand's role as a curator.

Percepción Social

Customers likely perceive AREUM K as a multi-brand K-beauty retailer rather than a unique beauty brand itself. It has low visibility due to limited social media and marketing, with perception formed on a case-by-case basis through product searches. The customer relationship is functional and transactional, focused on acquiring specific K-beauty products rather than fostering community or lifestyle connection.

Ejemplos de Copy

• •Your Guide to Authentic K-Beauty. We handpick the best Korean skincare for the Filipino glow, balancing proven quality with honest prices.
• •New in our curated collection! ✨ Meet the [Product Name]. We chose it for its powerful [Main Ingredient] and amazing results for [Skin Concern]. It’s authentic K-beauty, made accessible. Shop now through the link in our bio! #AreumK #KBeautyPH #SkincarePhilippines
• •Quality K-Beauty You Can Trust | Our Top Picks On Sale
• •[Product Name] A cult favorite in Korea, this serum is selected by Areum K for its ability to hydrate and brighten without heaviness. Formulated with [Key Ingredient 1] and [Key Ingredient 2], it's your go-to for achieving that clear, healthy-looking skin. Perfect for the Philippine climate.
• •AREUM K: Thoughtfully Curated, Truly Effective. The Best of K-Beauty, For You.