Tono de Marca

Aspirational, trendy, accessible, empowering, and fashion-forward.

Valores de Marca

• •Style & Self-Expression
• •Affordability
• •Quality & Customer Satisfaction
• •Confidence

Mejores Prácticas

• •Always Lead with Style and Self-Expression: Frame every piece of copy around the idea that jewelry is a tool for personal expression. Use words like "define," "express," "your vibe," and "personalize."
• •Highlight Affordability and Quality Together: Pair messages of accessible pricing with assurances of quality. Phrases like "curated quality," "style that lasts," and "affordable luxury" can build trust without cheapening the brand.
• •Adopt an Empowering and Confident Voice: Use active, strong verbs and speak directly to the customer. The tone should make them feel inspired and bold, reflecting the confidence they can gain from the products.
• •Scrub and Unify Your Digital Presence: The most critical step is to update all social media handles and bios to reflect the new focus on jewelry. Remove old posts related to heated apparel to eliminate customer confusion and present a clear, unified brand story.
• •Incorporate the "Seattle-Based" Identity: Mentioning the brand's location adds a touch of personality and authenticity. It can be used subtly in ad copy or bios ("Designed with Pacific Northwest style in mind" or "Your new favorite jewelry, shipped from Seattle") to build a stronger brand connection.

Percepción Social

Neutral to non-existent; lacks significant public impact due to minimal reviews/mentions and confusion from previous apparel identity.

Ejemplos de Copy

• •Define Your Style. Don't Let It Define You. Affordable Jewelry for Every Version of You.
• •Stack ‘em high or wear them solo. Our new Bohemian Ring Collection is here to match your vibe, whatever it is today. Tap to shop and find your new favorite piece.
• •Tired of boring accessories? Based in Seattle, we curate bold, stylish jewelry so you can express yourself without saying a word. Shop ArcticSloth now and get 10% off your first order!
• •More than just a necklace—it's an attitude. Forged for the bold, our Punk Pendant Chain adds an instant edge to any outfit. Layer it up or let it stand alone. Your style, your rules.
• •🔥 New Arrivals Inside | Find Your Confidence.