Tono de Marca

Empathetic and Professional. It connects with 'migraineurs' through shared experience, authenticity, and understanding, acknowledging the pain. Simultaneously, it conveys professionalism, capability, and resilience, empowering users to maintain a productive life despite migraines.

Valores de Marca

• •Empathy & Authenticity
• •Preparedness & Empowerment
• •Thoughtful Curation
• •Resilience
• •Practical Relief

Mejores Prácticas

• •Always Lead with 'We Understand': Start all communication from a place of shared experience. Use inclusive terms like 'migraineur,' 'sufferer,' and 'we' to reinforce the community and empathy aspect of the brand.
• •Weave in the Founder's Story': Regularly reference Stefanie Schaeffer's journey—her 30-year struggle and professional background. This is the brand's most powerful differentiator and credibility builder.
• •Focus on Empowerment, Not Just Pain': While acknowledging the pain is crucial, the ultimate message should be about empowerment, preparedness, and living a full life *despite* migraines. The product is a tool for resilience.
• •Be Specific and Practical': Clearly explain the 'why' behind each item in the kit. For example, explain that the 3D eye mask is designed not to ruin makeup or lash extensions, showing a deep understanding of the user's practical needs.
• •Maintain a Professional and Hopeful Tone': Avoid overly clinical or desperate language. The tone should be that of a capable, intelligent friend who has found a working solution and wants to share it. It should be hopeful, resourceful, and trustworthy.

Percepción Social

A highly credible and essential resource for migraine sufferers, perceived as a solution stemming from genuine understanding. Customers trust the brand due to its connection with a successful public figure who shares their ailment, viewing the product as a perfectly curated 'lifesaver' for on-the-go migraine management.

Ejemplos de Copy

• •The meeting is in an hour. The familiar pressure begins. Don't let a migraine win. Created by a fellow sufferer for exactly this moment, our Migraine Emergency Kit is the co-pilot you need to get back in control. #MigraineWarrior #ArcticFoxWellness #OnTheGoRelief
• •Your Life Doesn't Stop for a Migraine. Neither Should You. Be prepared with the non-medicated emergency kit designed by a lawyer and 'Apprentice' winner who refused to be sidelined by migraines.
• •For when 'the inevitable' happens...
• •Offensive scents can be a powerful trigger. Our Peppermint Headache Roller is your discreet shield. A quick application around the nose helps cancel out overwhelming smells, while the cooling sensation on your temples distracts from the pain. It's the little details that make a big difference.
• •As a trial attorney, I couldn't let migraines dictate my day in court. That's why I created the Arctic Fox Migraine Emergency Kit. It’s a curated collection of everything I've used to find relief on the go for 30 years. Find your courtroom-ready confidence. Shop now.