Tono de Marca

Creative & Inspirational, Personal & Authentic, Passionate, Potentially Whimsical or Evocative, Appreciative & Engaging

Valores de Marca

• •Originality & Creativity
• •Self-Expression
• •Quality & Craftsmanship
• •Connection
• •Beauty & Aesthetics

Mejores Prácticas

• •Develop a Brand Voice Guide: Internally document the key elements of your brand tone (e.g., adjectives like "passionate," "whimsical," "introspective"), preferred vocabulary (and words to avoid), and the overall feeling you want to evoke. Share this with anyone creating content.
• •Know Your Audience: Understand who you are talking to. Tailor your language and references to resonate with their interests and how they communicate, while staying true to your core brand voice. For Arawmanticks, this means speaking to art lovers, potential collectors, and fellow creatives.
• •Tell Your Story Consistently: Weave the "why" behind Arawmanticks into your copy. Whether it's the inspiration for a piece, the passion for creation, or the journey of an artist, let that authentic narrative shine through in all communications.
• •Use "I" and "You" (Authentically): As a personal art brand, using "I" (the artist's voice) can create a stronger connection. Addressing the audience with "you" makes the communication more direct and engaging. Ensure this feels natural and not forced.
• •Review and Refine: Regularly review your copy across all platforms. Does it sound like Arawmanticks? Is it consistent? Don't be afraid to tweak and refine your approach as the brand evolves, always checking back against your core values and established tone.

Percepción Social

Followers & Customers: Likely perceive the brand as a source of unique, beautiful art and appreciate the artist's talent and personal touch. They might feel a personal connection to the artist or the themes in the artwork. Broader Public (if aware): Those who stumble upon the brand might see it as an independent artist's endeavor, appreciating the courage and dedication involved. The unique name "Arawmanticks" could be memorable and intriguing. The perception will be heavily influenced by the consistency of the artwork's quality, customer service (if applicable for sales/commissions), and the authenticity of the artist's online persona.

Ejemplos de Copy

• •Instagram Post (New Artwork): "Diving deep into a sea of color and emotion with this new piece, 'Whispers of the Wild.' Each stroke felt like uncovering a hidden story. What do you see? ✨ Explore the full collection on arawmanticks.com. #Arawmanticks #NewArt #CreativeJourney #ArtCollectors #AbstractArt"
• •Facebook Announcement (Shop Update): "Freshly bloomed in the studio! 🌸 A new series of limited edition prints has just landed on arawmanticks.com. Bring a touch of 'Arawmanticks' magic into your space. Thank you for supporting an artist's dream! #ArtForYourHome #OriginalArt #SupportArtists #ArawmanticksShop #CreativeLiving"
• •Tweet (Engaging Question): "What ignites your creative spark? For me, it's often the quiet moments in nature or a sudden burst of an untold story. Share your muses! 👇 #Creativity #ArtistLife #Arawmanticks #Inspiration"
• •Product Description (Website): "This piece, 'Ephemeral Dreams,' is an invitation to wander. Crafted with passion and a touch of the whimsical, it seeks to capture those fleeting moments of beauty that dance just beyond our grasp. Original acrylic on canvas, ready to bring its unique energy to your home. - Arawmanticks"
• •TikTok Video Caption (Art Process): "From a blank canvas to this explosion of feeling! 🌪️🎨 Loved getting lost in the process. What should I create next? #ArtProcess #TikTokArt #Arawmanticks #CreativeFlow #SatisfyingArt"