Tono de Marca

Aspirational & Empowering, Elegant & Modern, Accessible & Customer-Focused

Valores de Marca

• •Self-Expression & Uniqueness
• •Quality & Value
• •Sustainability & Responsibility
• •Customer Centricity
• •Femininity & Elegance

Mejores Prácticas

• •Focus on "You" (The Customer): Center the copy around the customer's desires, aspirations, and how the jewelry helps them express themselves (e.g., "To help you Express Yourself," "enhance *your* daily lives").
• •Use Evocative & Benefit-Driven Language: Instead of just listing features (e.g., "gold-plated"), describe the feeling or benefit (e.g., "luxuriously plated in 22k gold for a radiant finish," "a fluid, sculptural look that embodies modern elegance").
• •Ensure Consistency Across All Channels: The tone used on the website (product descriptions, 'About Us' page) should align with social media posts, email marketing, and any advertisements.
• •Highlight Sustainability: Emphasize responsible sourcing and positive environmental impact in your messaging.
• •Showcase Quality & Value: Use descriptions that highlight the artisanal know-how and high-quality materials.

Percepción Social

A sustainable and high-value jewelry brand at affordable prices. The brand's association with the April birth flower (daisy) can positively influence perception, especially for those aware of its symbolism (purity, love, new beginnings).

Ejemplos de Copy

• •What will your April Daisy piece say today?
• •To help you Express Yourself.
• •Whatever you need, it's right here on aprildaisy
• •Luxuriously plated in 22k gold for a radiant finish.
• •A fluid, sculptural look that embodies modern elegance.