Tono de Marca

authentic, passionate, and personal

Valores de Marca

• •Craftsmanship and Authenticity
• •Nature and Natural Beauty
• •Family and Legacy
• •Customer Connection

Mejores Prácticas

• •Prioritize "I" and "My": Always write from the personal perspective of the owner. Use first-person pronouns to maintain the tone of a personal message from an artisan, not a faceless company.
• •Tell the Story: For every product, especially the handcrafted ones, weave in a part of its story. Mention where the rock might be from, the process of making it, or the inspiration behind it. Storytelling builds a direct connection to the brand's values of authenticity and legacy.
• •Emphasize "Handcrafted" and "Unique": Consistently use words like "handcrafted," "artisan," "one-of-a-kind," and "hand-selected." Avoid corporate or mass-production terms like "manufactured" or "inventory." This reinforces the core value of craftsmanship.
• •Keep it Simple and Heartfelt: The language should be clear, direct, and warm. Avoid overly technical jargon or slick marketing buzzwords. The tone should feel like a friendly conversation with a passionate expert.
• •Connect to Nature: Continuously link the products back to the natural world. Use descriptive language that evokes feelings of calm, wonder, and the outdoors. This appeals to the target audience and reinforces the brand's identity.

Percepción Social

a trusted artisan creator of unique, nature-inspired goods

Ejemplos de Copy

• •Crafted by hand from a stone chosen on our latest journey, this night light is more than just a lamp—it's a piece of the earth for your home. Each rock tells its own story through unique patterns and textures, casting a warm, gentle glow that’s perfect for hallways or a child's bedroom. Bring the quiet calm of nature indoors. One-of-a-kind, just like you.
• •From my workshop to your home. ✨ I'm John, a third-generation rock hound, and this is where the magic happens. Every night light starts as a hand-selected stone, shaped with care to bring out its natural beauty. It’s a family passion I’m grateful to share with you. #HenerysNightLights #Handcrafted #NatureInspired #RockHound #ArtisanMade
• •Henery's Night Lights: Let Nature Light Your Way.
• •Hi [Customer Name], just back from a trip to the Sierra foothills and I found some incredible new stones for our next collection of night lights! As part of our family, I wanted you to be the first to know. Keep an eye out for these new one-of-a-kind pieces, coming to the shop next week.
• •It all started with a love for rocks passed down through generations. For me, John, holding a fossil or a unique crystal is holding a piece of history. In 2003, I decided to share that feeling by creating Henery's Night Lights, turning natural wonders into functional art for your home. Every item in this shop is connected to that lifelong passion.