Tono de Marca

Elegant, Confident, and Empowering.

Valores de Marca

• •Inclusivity
• •Style & Elegance
• •Quality & Comfort
• •European Craftsmanship

Mejores Prácticas

• •Always Lead with Inclusivity: Every piece of copy, from a tweet to a product page, should reinforce the core message of size inclusivity. Phrases like "For every woman," "Your size, your style," and "Finally," can be used to resonate with the target audience's past frustrations.
• •Personify the Products: Continue to give the shoes names and personalities (e.g., "Megan," "She is your girl"). This creates a playful, confident, and relational tone that makes the product feel more like a personal style companion than just an object.
• •Use an Empowering Vocabulary: Employ words that inspire confidence and elegance. Terms like "sophisticated," "empower," "celebrate," "effortless," and "confident" should be staples in the brand's lexicon.
• •Highlight European Quality: Consistently mention the "Created in Antwerp" or "Made in Europe" aspect. This communicates a commitment to quality craftsmanship and justifies a premium price point, setting the brand apart from mass-market competitors.
• •Maintain a Consistent Visual Story: Ensure all visuals across platforms (website, social media) match the elegant, modern, and chic tone of the copy. High-quality, fashion-forward imagery is crucial to upholding the brand's aspirational feel.

Percepción Social

Anzy is perceived as a niche, premium brand that provides a much-needed solution for a specific segment of the market. Customers and followers see it as a stylish and reliable source for shoes that are difficult to find elsewhere. The brand is viewed positively for its focus on inclusivity and quality. The social media engagement, though modest, indicates a loyal following that appreciates the brand's aesthetic and mission. There is a sense of community among women who have historically been underserved by the mainstream footwear industry.

Ejemplos de Copy

• •Confidence isn't a size, it's a feeling. Our new 'Serena' heel, designed in Antwerp and made for every woman. Available in sizes 33-43 because elegance knows no boundaries. #myanzyshoes #ElegantSteps #SizeInclusiveFashion
• •Your Size. Your Style. No Compromises. Discover elegant, European-made shoes in sizes 33 to 43.
• •Finally, the perfect fit you've been searching for.
• •Tired of the endless search for stylish shoes in your size? Anzy was created for you. We believe every woman deserves to feel beautiful and comfortable, which is why our entire collection of leather shoes is available in sizes 33-43. Shop the collection and find your perfect pair today!
• •Meet 'Adria'. Crafted from supple European leather with an extra cushioned insole, she’s the partner-in-crime your wardrobe has been waiting for. From boardroom meetings to weekend brunch, Adria brings effortless sophistication to every step. The best part? She was made for you, available in a full range of sizes.