Tono de Marca

Poetic, sophisticated, and introspective

Valores de Marca

• •Individuality and Self-Expression
• •Quality and Craftsmanship
• •Embracing Contradictions (Antinomy)
• •Genderless Perfumery
• •Ethical Practices
• •Accessibility of Luxury
• •Poetic and Sensory Experience

Mejores Prácticas

• •Embrace Poetic Language: Use evocative, sensory words and metaphors that align with the brand's artistic and introspective nature. Think olfactory journey, symphony of notes, whispers of scent.
• •Highlight Individuality and Contradiction: Frame product descriptions and brand messages around the idea of self-expression, personal moods, and the beauty of internal paradoxes. Use phrases like your present self, embrace your contradictions.
• •Maintain Sophistication and Elegance: Ensure the language is refined, avoiding overly casual slang or jargon. The tone should reflect the high-quality, French-made nature of the perfumes.
• •Focus on the Why Not Just the What: Instead of only listing notes, explain the feeling, mood, or aspect of personality a fragrance aims to evoke, connecting to the brand’s core philosophy.
• •Be Consistent Across All Channels: Whether it's website copy, social media posts (even in different languages, the underlying tone should be similar), or press materials, the poetic, sophisticated, and introspective voice of Antinomie should be clearly identifiable. Their TikTok uses French which aligns with their Parisian roots and often has a dreamy, artistic feel.

Percepción Social

Niche and Exclusive, High Quality at a Reasonable Price, Focus on Individuality, Artistic and Poetic, Modern and Chic, Positive Customer Feedback, Engaging Social Media Presence

Ejemplos de Copy

• •Headline: Antinomie: Unveil the You of Today. Body: Embrace the beautiful contradictions within. Our genderless parfums are an ode to your ever-evolving essence. Discover the scent that speaks to your present self.
• •Headline: The Poetry of Paradox. Bottled. Body: In every Antinomie fragrance lies a story of delightful contrasts. Crafted in France from the finest essences, for a sillage as unique as your own narrative.
• •Headline: Beyond Fragrance. An Olfactive Dialogue. Body: Antinomie is not just a perfume, it's an intimate conversation with your senses. Explore our collection and find the extrait de parfum that resonates with your inner landscape.
• •Headline: Dare to Differ. Dare to be Antinomie. Body: Why choose one facet when you are many? Our niche perfumes celebrate every shade of you. Experience the luxury of authentic self-expression, consciously crafted.
• •Headline: The Scent of the Moment. An Echo of Tomorrow. Body: We like to talk about the moment which tomorrow will be different. Let Antinomie accompany your journey, a fluid signature for your unique presence in the world.