Tono de Marca

Adventurous, Passionate, and Educational

Valores de Marca

• •Adventure and Discovery
• •Quality and Craftsmanship
• •Authenticity and Transparency
• •Accessibility and Community

Mejores Prácticas

• •Always Tell a Story: Frame every coffee with a narrative. Use phrases like "Our story with this coffee begins in..." or "This month's exploration leads us to...". This reinforces the core value of adventure and makes the product more than a commodity.
• •Use "We" and "You" to Create a Personal Connection: Write as if you are the founder sharing a personal passion. Use "We found this incredible coffee..." and "You'll discover notes of...". This maintains the personable, expert-friend tone.
• •Lead with the Origin and Journey: The brand's strongest differentiator is its story of travel and discovery. Start copy with the place (Ethiopia, Colombia, etc.) or the feeling of travel before detailing the product specs.
• •Educate, Don't Intimidate: Explain what "specialty coffee" means in simple, compelling terms. Use the fun fact that only 5% of coffee in France is specialty grade to highlight exclusivity and quality in an accessible way.
• •Emphasize the "Club" and Inclusivity: Use language that fosters a sense of belonging. Phrases like "Welcome to the club," "Join the community," and "Our members discovered" make customers feel like part of an exclusive, yet welcoming, group of adventurers.

Percepción Social

Customer perception is overwhelmingly positive, with reviews frequently praising the brand's passion and customer service. Clients feel they are dealing with genuine coffee enthusiasts who are "always a little attentive in the box." Reviewers highlight the excellent quality of the coffee, its unique taste, and the pleasure of discovering new flavors each month. The fast delivery and unique packaging are also noted as significant positives. Many customers express that after trying Anom, it's "impossible to go back to industrial coffees." The brand is successfully perceived as a high-quality, trustworthy, and engaging entry into the world of specialty coffee.

Ejemplos de Copy

• •Headline: Your Passport to Flavor Awaits. Body: This month, our journey takes us to the vibrant highlands of Guatemala. Discover the round, chocolaty notes of "Jungle Boogie," sourced directly from passionate growers and roasted to perfection in the Alps. Join the club and start exploring.
• •Headline: From the Alps, with care. Body: We don't just roast coffee; we reveal its story. Every bean is specialty grade, and every batch is roasted fresh weekly to unlock its true character. Taste the difference that craftsmanship makes.
• •Headline: You're Invited to the Club. Body: Stop searching, start discovering. As a member of the Anom Café Club, a new world-class coffee arrives at your door every month. Join over 80% of members who continue the adventure after their first box. Your first month is 50% off.
• •Headline: Know Your Farmer, Know Your Coffee. Body: This is Honey Bloom from Colombia. We sourced it directly from cooperatives we've visited ourselves. By choosing Anom, you're not just getting exceptional coffee—you're supporting fair pay and sustainable farming from the ground up.
• •Headline: Go Beyond 'Coffee'. Body: Is it the vibrant, fruity aroma? The surprisingly suave and chocolaty finish? Our latest single-origin, "Honey Bloom," is a full sensory experience. Don't just wake up—awaken your palate.