Tono de Marca

caring, expert, and transparent

Valores de Marca

• •Animal Welfare First
• •Scientific & Natural Formulation
• •Quality and Efficacy
• •Made in Germany
• •Fairness and Accessibility

Mejores Prácticas

• •Always Lead with Empathy and Expertise: Start by acknowledging the pet owner's love for their animal ("your partner," "your beloved companion") and immediately follow with a statement of scientific credibility ("developed with vets," "laboratory-tested"). This balances the caring and expert tones.
• •Use the "No Frills" Language: Consistently reinforce transparency by explicitly stating what is not in the products. Use phrases like "no unnecessary fillers," "free from artificial flavors," and "no cryptic ingredients" to build trust and highlight the natural value proposition.
• •Translate Features into Benefits for the Animal: Instead of just listing an ingredient like "Hyaluronic Acid," explain its benefit: "to act as a natural lubricant, ensuring joints move smoothly and without friction." Always connect the "what" to the "why" for the animal's well-being.
• •Maintain a Unified Voice of a "Caring Expert": The voice should feel like getting advice from a friendly, knowledgeable veterinarian. It should be clear, confident, and reassuring. Avoid overly technical jargon in marketing copy but use it in detailed blog posts to demonstrate depth of knowledge.
• •Leverage the "Made in Germany" Stamp: Mention this value proposition where relevant, as it signifies quality, safety, and reliability to the target audience. It can be a powerful differentiator in a competitive market.

Percepción Social

highly positive, perceived as trustworthy, effective, professional, credible, with high-quality ingredients and good value for money due to veterinarian involvement and product effectiveness.

Ejemplos de Copy

• •Don't just replace what's lost. Replenish their power. Annimally's sugar-free electrolytes are scientifically formulated with veterinarians to give your performance horse the highly-concentrated support needed for faster recovery and sustained energy. Pure power, for your partner.
• •More joyful walks, more playful afternoons. Our Joint Support tablets, crafted with natural green-lipped mussel and devil's claw, are designed to maintain mobility and ease discomfort. Give them the gift of happy movement at any age.
• •Your animal deserves the best. We do too. That's why we partner with scientists and vets to create pure, natural supplements right here in Germany. No fillers, no frills—just scientifically-proven care you can trust. That's the Annimally promise.
• •Itchy skin? Dull coat? Soothe and nourish from the inside out. Our Skin & Coat powder combines the power of brewer's yeast and zinc to support healthy skin and a brilliant shine. See the difference natural ingredients can make.
• •Welcome to the Annimally family! Join thousands of dedicated horse, dog, and cat lovers who choose science-backed, natural nutrition for their four-legged friends. What's your Annimally story? #AnnimallyDE