Tono de Marca

aspirational, exclusive, and sophisticated

Valores de Marca

• •Exclusivity
• •Quality Craftsmanship
• •Bold Self-Expression
• •Timeless Elegance

Mejores Prácticas

• •Always frame the product and the brand experience as something special and not widely available. Use words like "exclusive," "limited," "unveiled," and "discover."
• •Consistently mention the "Italian craftsmen," "fine materials," and the handcrafted nature of the products. This justifies the luxury positioning and builds trust in the quality.
• •Employ an active voice and confident, commanding verbs. Phrasing like "Command Attention," "Define Your Style," and "Be Bold" aligns with the value of self-expression.
• •Ensure all photography and graphic design are clean, professional, and sophisticated. The visual identity must match the luxurious tone of the copy. Avoid busy, cluttered, or overly casual imagery.
• •Craft all copy with the target customer in mind—someone who values status, quality, and timeless style. The language should feel elevated and intelligent, avoiding slang, excessive emojis, or overly casual colloquialisms.

Percepción Social

For those who have encountered the brand, it is perceived as a high-end, luxury fashion label focused on leather goods. The association with Italian craftsmanship lends it an air of legitimacy and quality. The high price points further solidify its position in the luxury segment, with perception shaped almost entirely by the brand's own curated image of elegance and exclusivity.

Ejemplos de Copy

• •Exclusivity is not a feature; it is our foundation. Meticulously handcrafted in Italy for those who don't follow trends, but define them. Discover the Veneto. #AnnAdrian #ItalianLeather #LuxuryHandbags #BeExclusive
• •Timeless Italian Craftsmanship. Uncompromising Modern Style. Explore collections designed to be as unique as you are.
• •An Invitation to True Exclusivity | Your First Look at the Collection
• •True style is effortless. Command attention from the boardroom to the boardwalk in the Dante Loafer. Forged from a single piece of full-grain Tuscan leather and finished by hand, this is more than a shoe—it is a statement of intent. Walk with confidence. Walk with Ann Adrian'.
• •Don't Just Enter a Room. Own It. Ann Adrian' collections are for the bold, the confident, and the unapologetically stylish. Our handcrafted Italian leather goods are designed for a life of elegance and distinction. Experience the difference of true craftsmanship. Shop now.