Tono de Marca

Personal, Playful, and Passionate

Valores de Marca

• •Self-Expression and Individuality
• •Handmade Craftsmanship
• •Creativity and Joy
• •Authenticity

Mejores Prácticas

• •Always Write in the First Person: Use "I" and "my" to maintain the personal, artist-to-customer connection. This reinforces that there is a real person behind the brand.
• •Lead with Emotion, Follow with Detail: Start copy with how the jewelry makes you feel (e.g., "bold," "playful," "alive," "fun"). Follow up with the practical details (e.g., materials, size, handmade nature).
• •Tell the Story: Continuously weave elements of the brand story —the founder's passion, the Malmö location, the Star Wars-inspired name —into communications. These details make the brand memorable and authentic.
• •Use a Vibrant and Expressive Vocabulary: Incorporate words like "color," "glitter," "sparkle," "joy," "passion," "bold," "unique," and "creative" to align with the product's visual identity. Use emojis to add to the playful tone on social media.
• •Focus on Self-Expression: Frame the products not just as jewelry, but as tools for the customer to express their own individuality. The copy should empower the customer to be themselves.

Percepción Social

The social perception of ANI Design, though limited to a niche audience, is highly positive. It is viewed as an authentic artisan brand offering unique, high-quality, and creative products. Customers and followers perceive the brand as a genuine one-person operation, which fosters a sense of support for a small, local artist. The products are seen as distinctive statement pieces that can't be found in mainstream stores. The public interaction on social media suggests that the brand is trusted and admired for its creativity and the personal touch of its founder.

Ejemplos de Copy

• •Life's too short for boring jewelry! 💖 I poured all my love for color and sparkle into these new statement earrings. Each pair is handcrafted to help your personality shine through. Go on, be bold! #anidesignse #wearableart #handmadejewelry #dopaminedressing #glitterearrings
• •Meet the 'Cosmic Burst' earrings. Not for the faint of heart, this pair is a celebration of vibrant chaos and cosmic glitter. I designed these to be more than just an accessory; they're a mood-lifter and a conversation-starter, handmade with passion in my Malmö studio. Materials: Polymer clay, resin, and stainless steel posts.
• •Tired of blending in? Discover ANI Design —handmade jewelry from Sweden that's as unique as you are. Created by a Star Wars fan with a passion for color, our alternative designs are made to get you noticed. Shop the collection and express yourself!
• •It all started with a lifelong love for creating things by hand and a nickname borrowed from a galaxy far, far away... At ANI Design, I believe jewelry should be fun. It should be the piece that lifts your outfit, your style, and your spirit. Every item you see is designed and made by me, Annika, with the hope that it will make you feel a little more alive.
• •New Drops: Wear Your Personality.