Tono de Marca

personal, crafty, and welcoming

Valores de Marca

• •Handmade Craftsmanship
• •Customer Connection and Satisfaction
• •Support for Small Business
• •Local Community Roots

Mejores Prácticas

• •Always Use the Founder's Voice: Continue to write copy from Angie's perspective ("I," "my," "me"). This reinforces the personal, handmade nature of the brand and maintains the direct connection with customers.
• •Emphasize "Handmade" and "Quality": Consistently include keywords like "handmade," "handcrafted," "custom," "quality," and "high-end" in product descriptions, social media posts, and ads to reinforce the core value proposition.
• •Showcase Customer Happiness: Continue to prominently feature customer reviews and photos. This serves as powerful social proof and aligns with the value of customer satisfaction. Encourage submissions with a unique hashtag (e.g., #MyAngiesDoor).
• •Maintain a Warm and Appreciative Tone: In all communications—from email newsletters to social media replies—maintain a friendly, grateful, and welcoming tone. Always thank customers for their support and for sharing.
• •Tell the Story Behind the Product: For new collections or unique pieces, share a short story about the inspiration or creative process. This adds depth to the products and strengthens the personal connection, making it more than just a transaction.

Percepción Social

overwhelmingly positive, perceived as a source of beautiful, high-quality, and unique home decor items.

Ejemplos de Copy

• •Hello, Autumn! 🍂 Welcome the cozy season with our new Fall Collection. Each wreath is designed and handcrafted by me, Angie, to bring a touch of nature-inspired luxury to your front door. Ready to make your neighbors swoon? Tap the link in our bio to shop the collection! #AngiesDoorDecor #FallWreath #HandmadeDecor #AutumnVibes #FrontDoorDecor
• •Have a vision for your front door that you can't find in stores? Let's bring it to life! I'm Angie, and I love working with you to create custom-ordered wreaths that match your unique style. From colors to themes, every detail is crafted with care. Send me a message to start designing today! #CustomWreath #HandmadeWithLove #AngiesDoorDecor #UniqueHomeDecor #Craftsmanship
• •High-end, handmade wreaths and decor, designed with passion and an eye for every detail. Elevate your home for every season.
• •Hi [Customer Name], Just a little note from my workshop to yours to say thank you for being part of the Angie's Door Decor family. To show my appreciation, I'm giving you early access to our Summer Celebration Sale! For the next 48 hours, take 15% off all wreaths in our Summer Collection. Each one is handcrafted by me to add a pop of joy to your home. Thank you for supporting my small business! Warmly, Angie
• •I just love seeing my creations find their perfect home! Thank you so much, [Customer's Instagram Handle], for sharing this beautiful shot of your new wreath. It looks absolutely perfect on your door! Seeing you happy is why I love what I do. ❤️ #AngiesDoorDecor #HappyCustomer #DoorDecor #HandmadeWreath #CommunityLove