Tono de Marca

Curated, sophisticated, and personable.

Valores de Marca

• •Curated Excellence and Quality
• •Championing Local and International Design
• •Personal Connection and Service
• •Timeless and Considered Style
• •Aspirational and Elevated Experience

Mejores Prácticas

• •Lead with Curation and Quality: Always frame product introductions and descriptions around the concepts of careful selection ('curated edit,' 'thoughtfully chosen') and superior quality ('impeccable craftsmanship,' 'lasting design'). This reinforces the brand's core value.
• •Blend Sophistication with Warmth: Use elevated and descriptive language, but ensure the tone remains welcoming. Phrases like 'We invite you to discover,' 'Your forever piece awaits,' and 'Our team is here to help' maintain approachability.
• •Tell the Designer's Story: Briefly mention the origin or philosophy of the designers being featured (e.g., 'Wellington-based Harris Tapper,' 'British heritage from Holland Cooper'). This adds depth and reinforces the brand's role as a knowledgeable curator.
• •Evoke the Queenstown Lifestyle: Subtly connect the fashion to the boutique's scenic and aspirational location. Use imagery and language that suggest a lifestyle of relaxed luxury, adventure, and natural beauty (e.g., 'The perfect layer for a crisp mountain morning,' 'Effortless style for wherever the day takes you').
• •Maintain a Personal Touch in All Communications: From social media replies to email marketing, use a personal and attentive voice. Address customers by name when possible and ensure the language reflects the high-touch, in-store experience that the brand is known for.

Percepción Social

Angel Divine is widely perceived as a premier fashion destination in Queenstown and a 'treasure trove for fashion connoisseurs'. It is highly regarded for its unique and well-curated selection of high-end local and international brands. Customers, both in-store and online, repeatedly praise the exceptional and personalized customer service, often highlighting the team's ability to create a welcoming and helpful shopping experience. The inclusion of handwritten notes with online purchases is a frequently mentioned detail that customers appreciate, enhancing the perception of a brand that values personal touches. While the majority of feedback is positive, there are some negative reviews concerning a strict return policy, particularly on sale items. These instances, though few, suggest that while the in-store service is a major strength, the policies for online transactions could be a point of friction for some customers. Overall, however, the brand is seen as an institution that provides access to exclusive, high-quality fashion with a superior service experience.

Ejemplos de Copy

• •Where timeless design meets effortless movement. The Ophelia Dress from Marle, crafted from light, breathable cotton, is a piece to be lived in and loved for seasons to come. Discover the art of the forever-wardrobe, online and in our boutiques. #AngelDivine #Marle #NZDesigner #TimelessStyle
• •The Art of Curation. Discover new-season arrivals from Harris Tapper, Ulla Johnson, and more—each piece personally selected for its enduring quality and style. Explore the collection.
• •A Personal Edit For You | New from Deadly Ponies & Holland Cooper
• •An icon of British heritage, exclusively yours at Angel Divine. The Loxley Coat is an investment in uncompromising quality, crafted from the finest New Zealand wool with impeccable tailoring. Featuring a sharp silhouette and signature gold-rimmed horn buttons, this is more than a coat—it is a statement of timeless elegance that will elevate your wardrobe for years to come. Designed to be worn, cherished, and passed down.
• •Find your unforgettable outfit at Angel Divine.