Tono de Marca

Elegant, personal, and authoritative

Valores de Marca

• •Uncompromising Quality
• •Heritage and Artistry
• •Timeless Elegance
• •The Beauty of Everyday Life
• •Bespoke Service

Mejores Prácticas

• •Lead with the Human Story: Always connect the product back to the founder, Angela. Use her voice ("I believe...") and her story (her Italian mother, her experience in design) to build authenticity and personal connection.
• •Emphasize Provenance: "Italy" is a keyword for luxury and craftsmanship. Explicitly mention "Italian artisans," "Tuscan workrooms," or "prestigious mills" to constantly reinforce the brand's commitment to its heritage.
• •Use an Elegant and Sensory Vocabulary: Employ words like "meticulous," "timeless," "purveyor," "heritage," and "artisanal." Describe the feel of the fabric—"soft-washed," "crisp percale," "beautiful drape"—to engage the senses.
• •Champion the "Everyday Luxury" Philosophy: Frame the products not as intimidatingly precious items, but as investments in personal well-being. Encourage customers to "use their best things" to make daily moments more beautiful.
• •Maintain a Refined and Understated Confidence: The tone should be that of a trusted expert, not a loud salesperson. The quality speaks for itself; the copy's job is to simply tell its story with grace and authority. Avoid hyperbole and focus on the tangible details that define luxury.

Percepción Social

Angela Wickstead is perceived as a niche, high-end, insider's brand. It is seen as a go-to for those "in the know," such as top-tier interior designers, stylists, and a discerning international clientele. The association with Angela's daughter, fashion designer Emilia Wickstead, places the brand within a context of established luxury and taste. The emphasis on "bespoke" and Italian craftsmanship leads to a perception of it being expensive, but the brand itself argues it offers "competitively priced luxury." It is understood to be an investment piece brand, synonymous with quality and longevity, rather than a disposable home goods company.

Ejemplos de Copy

• •The Art of Linen. The Heart of the Home. Crafted in Italy for a life beautifully lived.
• •Introducing the Verona tablecloth. Woven from the finest Italian linen and finished with a delicate hand-guided embroidery that recalls the timeless elegance of a Florentine villa. Because every meal deserves to be an occasion. Explore the new collection via the link in our profile.
• •A Personal Note: Why True Luxury Is Meant for Every Day
• •Elevate your tablescape with our Chiara napkins. Each piece is crafted from pure, soft-washed Italian linen, chosen for its beautiful drape and absorbency. The signature scalloped edge, meticulously stitched by our artisans in Tuscany, adds a touch of refined charm. Sold as a set of four, these napkins are designed to be loved, used, and cherished for years to come—growing softer with every wash.
• •Angela Wickstead creates timeless bed, bath, and table linens from the finest Italian textiles. A reflection of founder Angela Wickstead's personal style and heritage, each piece is a celebration of artistry, quality, and the belief that beautiful things should be enjoyed every day.