Tono de Marca

Enchanting, Romantic, and Artisanal

Valores de Marca

• •Timeless Elegance
• •Craftsmanship and Quality
• •Customer Satisfaction
• •Artistic Artistry
• •Authenticity

Mejores Prácticas

• •Lead with "Enchantment": Always use evocative, romantic, and slightly magical language. Words like "discover," "treasure," "fairytale," "timeless," and "artistry" should be staples in the brand's vocabulary.
• •Maintain the Artisan's Voice: Continue using the personal "I" and "my" where appropriate, especially in the 'About Us' section and email communications. This reinforces the idea of a personal, artisanal brand rather than a faceless corporation.
• •Focus on the "Why," Not Just the "What": Instead of just describing a dress, describe the feeling it evokes. Sell the experience of "enduring beauty," "celebrating moments," and "stepping into a world of opulence."
• •Be Transparent but On-Brand: When addressing practical issues like shipping, maintain the personal and caring tone. For example, instead of "Shipping takes 4-6 weeks," use phrasing like, "To ensure impeccable craftsmanship, your handmade treasure begins its journey once your order is placed. We thank you for your patience as we create something truly special for you."
• •Visually Align Copy: Ensure the tone of the copy always matches the romantic and highly curated visuals on social media. The words should complement the images to create a cohesive and immersive brand world.

Percepción Social

The perception of Analisa Splendid is largely shaped by its own curated content. It is seen as a niche brand for those seeking unique, princess-like, and romantic dresses for special occasions like proms and parties. The brand's history on Etsy, with a large number of stated satisfied customers, suggests a positive reputation among its target audience for delivering on its promise of unique, vintage-style clothing. However, information from the brand's FAQ page indicates some potential friction points, such as long delivery times due to an international production model (designs from Spain, manufacturing in China) and customer confusion regarding copycat stores. This creates a mixed perception where the allure of the product might be tempered by operational realities.

Ejemplos de Copy

• •Write your own fairytale. Our Persephone dress isn't just a garment; it's the beginning of your next chapter, woven with romance and timeless elegance. Step into the story you were always meant to live. #AnalisaSplendid #VintageInspired #DreamDress
• •Tired of trends that fade? Embrace enduring beauty. At Analisa Splendid, we meticulously craft reproductions of vintage treasures, handmade just for you. Discover the dress that feels like it was pulled from another era, but made for this moment. Shop our collection now.
• •Feel the whisper of history in our Artemis Gown. Inspired by Grecian elegance and crafted with unparalleled attention to detail, this piece is a testament to refined artistry. From the gentle drape of the fabric to the intricate handmade touches, it’s an experience in sophistication and grace, designed to make your special moments unforgettable.
• •An Invitation to Timeless Elegance... (Body): Step into the captivating world of Analisa Splendid. For a limited time, discover new arrivals that blend vintage allure with modern comfort, and find the treasure you'll cherish for a lifetime. Every creation tells a story—let us be a part of yours.
• •Channel your inner princess for prom! ✨ Our enchanting gowns are designed to make you feel like royalty. Order from our website and step into a magical night. #PromDress #DisneyPrincess #FairyTaleVibes #VintageFashion