Tono de Marca

Passionate & Enthusiastic, Official & Authentic, Fan-Centric & Engaging, Proud & Historic, Modern & Playful

Valores de Marca

• •Authenticity
• •Community
• •Fan Loyalty & Support
• •Quality
• •Accessibility

Mejores Prácticas

• •Embrace "FlyTogether": Use this and similar community-focused slogans consistently to reinforce unity and fan connection.
• •Speak the Fan's Language: Incorporate hockey terminology naturally and show understanding of fan passion (e.g., "the roar of the crowd," "game day rituals").
• •Highlight Authenticity & Exclusivity: Clearly state when items are "official," "authentic," or "exclusive" to the team store to build trust and value.
• •Balance Tradition with Modern Excitement: Acknowledge the team's history (Mighty Ducks legacy) while also promoting current players and future aspirations.
• •Be Engaging and Responsive (especially on social media): Ask questions, run polls, feature fan content (with permission), and respond to comments in a tone that reflects the team's passionate and approachable spirit. Maintain a playful and current voice on platforms like TikTok.

Percepción Social

Generally perceived as the go-to official source for Anaheim Ducks merchandise. Fans are passionate about the team and its history. Strong sense of community among fans. Integral part of the "Orange Country" identity. Fans appreciate engagement, promotions, and exclusive items.

Ejemplos de Copy

• •Headline for New Jersey Launch: "NEW ERA. SAME ROAR. Gear up in the official new Anaheim Ducks jersey. This isn't just a uniform, it's a statement. #FlyTogether"
• •Social Media Post (Throwback Thursday): "Remember the Mighty Roar? 🦆 Relive the glory with our exclusive Mighty Ducks throwback collection. Authentic gear for the truest fans. Shop now at anaheimteamstore.com! #MightyDucks #TBT"
• •Email Subject Line for Playoff Push: "FEEL THE FLOCK! Orange Country, it's time to rally. Get your official Ducks gear and show your colors as we battle for the cup! 15% off your order this week only!"
• •Product Description (for a player t-shirt): "Rep your favorite Duck! This [Player Name] tee isn't just soft, it's a symbol of your unwavering support. Made for the die-hard fan who bleeds orange and black. Official team store quality. Wear it proud."
• •Website Banner for Exclusive Item: "ONLY HERE. ONLY FOR THE FLOCK. Discover exclusive Anaheim Ducks gear you won't find anywhere else. Show your unique pride. Visit anaheimteamstore.com."