Tono de Marca

aspirational, feminine, and encouraging

Valores de Marca

• •Fusion of Styles
• •Holistic Wellness
• •Feminine Empowerment
• •Quality and Comfort
• •Ethical Production

Mejores Prácticas

• •Always balance the two core elements of the brand: the chic, fashionable, "urban" side and the mindful, serene, "peace" side. Use words that evoke both energy and calm.
• •Regularly weave the narrative of Amanda and Rachel into your copy. This personalizes the brand and reinforces its authentic origin as a fusion of two lifestyles.
• •Frame messages in a positive and motivational way. Phrases like "Let's Yoge!" are inclusive and build community. The copy should inspire confidence and a passion for living fully.
• •Consistently mention the high-quality, luxury-feel fabrics and the brand's commitment to ethical European production. This justifies the premium positioning and appeals to conscious consumers.
• •Emphasize that Ana Heart pieces are designed for a seamless transition from the yoga studio to everyday life. Use copy that shows the clothing in different contexts, reinforcing its value as both activewear and fashion.

Percepción Social

Ana Heart is perceived as a premium, boutique yoga brand that offers stylish and high-quality apparel. It is seen as a brand for the "modern yogi" who values both aesthetics and functionality. The narrative of its two founders with complementary styles resonates with customers, adding an authentic and relatable dimension to the brand story. The pricing, with items like sweatshirts at £135 GBP and leggings around £43-£55 GBP, positions it in the upper-middle segment of the activewear market, appealing to consumers who appreciate luxury design and materials. The focus on versatility—creating pieces that work for both the yoga studio and the street—is frequently highlighted and appreciated.

Ejemplos de Copy

• •Find your flow, from the mat to the metropolis. Our Kravitz mesh leggings are designed for the woman who does it all—powerful in her practice, unstoppable in her life. This isn't just yoga wear; it's your second skin. Let's Yoge! #UrbanPeace #AnaHeart
• •Elegance in motion. Inspired by the grace of the ballet, our Portman top is crafted from a luxurious, breathable cotton that moves with you. The delicate ties and minimalist design embody our Urban Peace ethos—where studio serenity meets street style. Feel beautiful, feel powerful.
• •Your mid-week moment of calm is here.
• •More Than a Wardrobe. A Lifestyle. Discover the Ana Heart collection and embrace your Urban Peace.
• •A healthy body and a healthy spirit go hand-in-hand. But how do we find balance in a world that never stops moving? This week, we're exploring three simple nutritional tips from our co-founder and holistic coach, Rachel, to help you find your center, even on the busiest of days.