Tono de Marca

Personal, Aspirational, Elegant, Warm, Trendy

Valores de Marca

• •Self-Expression & Individuality
• •Quality & Craftsmanship
• •Emotional Connection
• •Empowerment & Confidence
• •Community
• •Modern Elegance

Mejores Prácticas

• •Create a Brand Voice Guide: Document the key attributes of your brand voice (e.g., personal, elegant, aspirational, warm, trendy), including do's and don'ts, and specific vocabulary or phrases that align with the brand. Share this with anyone creating content.
• •Focus on Storytelling: Frame product descriptions and social media posts around the idea of jewelry telling a story, evoking emotions, or creating memories, aligning with Amuetti's core narrative.
• •Use "You-focused" Language: Speak directly to the customer (e.g., "your unique story," "how it makes you feel") to maintain that personal and relatable connection.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the aesthetic of the visuals. For Amuetti, this means pairing elegant and aspirational copy with high-quality, stylish imagery.
• •Adapt to the Platform, but Keep the Core Intact: While the tone can be slightly more playful on TikTok or more informative on a blog post, the underlying values of elegance, personal connection, and aspiration should always shine through. Avoid jargon or overly casual slang that might dilute the brand's sophisticated edge unless it's a very specific, targeted campaign.

Percepción Social

Customers view Amuetti as a provider of beautiful, trendy, and good-quality jewelry at an accessible price point. They appreciate the aesthetic, the personal touch in customer service, and how the jewelry makes them feel. The wider audience likely perceives Amuetti as a modern, online-first jewelry brand that is active and engaging on social media. The consistent branding across platforms helps build a perception of a stylish and customer-focused company. They appear to be a direct-to-consumer brand that resonates well with individuals looking for fashionable and meaningful accessories.

Ejemplos de Copy

• •More than just a necklace, it's a whisper of elegance close to your heart. Our 'Seraphina' piece, delicately crafted and gold-plated, is designed to catch the light and your fondest memories. Let it be the signature of your unique story.
• •Unveil your sparkle. ✨ Our new 'Celestial Dreams' collection has arrived, bringing with it pieces designed to make you feel as radiant as the stars. Which piece is calling your name to begin its story with you? #Amuetti #NewCollection #JewelryThatSpeaks
• •A little sparkle, a lot of you. Discover your next favorite piece.
• •Amuetti: Wear Your Story. Discover jewelry that celebrates your individuality and empowers your every day.
• •Video showing someone confidently putting on an Amuetti earring. Text: That Amuetti feeling ✨ -> Ready to own the day. #AmuettiStyle #ConfidenceBoost