Tono de Marca

empowering, youthful, and friendly

Valores de Marca

• •Feminine Empowerment
• •Self-Expression
• •Modernity and Style
• •Joy and Vibrancy
• •Community

Mejores Prácticas

• •Always Speak from a Friend's Perspective: Write as if you are talking to a close friend. Use inclusive and encouraging language. Address the customer directly with "you" and "your" to create a personal connection.
• •Focus on the Feeling, Not Just the Fabric: Instead of only describing a dress's material, describe the feeling it evokes: confidence, power, joy. Connect the product to an emotion or a moment.
• •Create a "Brand Lexicon": Develop a list of on-brand words and phrases (e.g., "shine," "powerful," "celebrate," "love," "vibrant") and use them consistently across all platforms to reinforce brand identity. Avoid overly technical or formal jargon.
• •Use Emojis to Add Personality: Incorporate emojis strategically to convey emotion and maintain a youthful, friendly tone. Use ones that align with the brand's vibrant and positive aesthetic, like ✨,💖,🌸, and 🔥.
• •Ensure Visuals and Copy are Aligned: The optimistic and empowering tone of the copy must match the visuals. Ensure that photos and videos feature confident, happy women, vibrant settings, and high-quality imagery that reflects the brand's values.

Percepción Social

The public and customer perception of Amor Amar is largely positive, especially concerning the style and design of the clothes. Customers frequently praise the beauty, design, and uniqueness of the pieces. The clothing is perceived as stylish, modern, and true to the images shown online. The brand is often associated with high-quality, fashionable items that help women feel good about themselves. Some critical feedback exists, primarily around logistical issues such as delivery delays, difficulties with exchanges or returns, and occasional discrepancies in product sizing or quality, though this is a minority view.

Ejemplos de Copy

• •More than just new arrivals, it's a new reason to fall in love with your style. The collection you've been dreaming of is here. Discover pieces that celebrate you.
• •Life's too short for boring clothes. Light up every room you walk into with a dress that as vibrant as you are. Ready to shine?
• •Your daily reminder: dressing for yourself is the ultimate form of self-love. Feel powerful, feel beautiful, feel you. #UseAmorAmar
• •Your wardrobe called, and we answered! Get your favorite styles with a special treat from us. Because you deserve it.
• •How are you styling your Amor Amar look today? Tag us @useamoramar for a chance to be featured! We love seeing our pieces come to life on powerful women like you.