Tono de Marca

approachable, passionate, and encouraging. It aims to be both aspirational and accessible, fostering an emotional connection through personal and heartfelt language.

Valores de Marca

• •Passion and Dedication
• •Quality and Accessibility
• •Customer Trust and Satisfaction
• •Female Empowerment

Mejores Prácticas

• •Lead with Passion: Always use emotive and passionate language. Words like "love," "dream," "passion," and "fall in love" align with the founder's story and brand ethos.
• •Highlight Quality and Accessibility: Consistently mention the high quality of the materials (e.g., "18k gold-plated," "hypoallergenic") alongside the value proposition of being accessible. This dual focus is a key differentiator.
• •Empower the Customer: Frame the jewelry not just as an accessory, but as a tool for enhancing self-esteem and confidence. Connect the products to feelings of empowerment and self-worth.
• •Maintain a Personal Touch: Use a warm, direct, and welcoming tone. Phrases like "Welcome!", "We're here for you," and sharing the founder's story create a sense of a personal, trustworthy brand rather than a faceless corporation.
• •Be Clear and Informative: While the tone is emotional, the information must be clear. Provide practical advice, such as tips on how to clean jewelry, to build credibility and show you care about the customer's investment.

Percepción Social

Positive, with the brand controlling its narrative. It is perceived as a reliable, quality-focused small business with a personal touch, evidenced by growing social media engagement and significant operational experience on platforms like Shopee.

Ejemplos de Copy

• •Crafted with love, designed to empower. Our new 18k gold-plated heart collection is here to tell your story. Shine with a piece that’s as unique as you are.
• •Your new favorite piece is waiting. Discover sophisticated, high-quality semijoias at prices you'll love. Elevate your style today.
• •From our dream to your jewelry box. Each Ammo Semijoias piece is made with passion and a commitment to quality. Find the perfect accessory to boost your self-esteem and complete your look.
• •Beauty without compromise. Our stunning earrings are bathed in 18k gold and designed to be completely hypoallergenic, so you can wear them with comfort and confidence all day long.
• •Ammo Semijoias was born from a passion for empowering women through beautiful, high-quality jewelry. We believe every woman deserves to feel confident and valued, and our pieces are crafted to make that a reality, combining sophisticated design with accessible prices.