Tono de Marca

Nurturing, Educational, and Trustworthy

Valores de Marca

• •Health and Wellness
• •Natural & Artisanal Quality
• •Transparency & Honesty
• •Local Community Support
• •Family & Care

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core mission: "foods that transform lives." Whether it's a social media post or product label, the "why" (wellness, love, family) should be the foundation of the message.
• •Use Educational Language: Frame descriptions and posts as helpful tips or shared knowledge. Instead of just saying "buy our granola," explain why dehydrated is better or why the ingredients were chosen. This reinforces the brand's role as a trusted guide.
• •Tell the Story: Regularly incorporate the brand's origin story and the founder's passion into the marketing narrative. People connect with people. This human element is a powerful differentiator from larger, more corporate brands.
• •Emphasize "Real" and "Simple": Use clear, simple language that reflects the purity of the products. Avoid overly scientific jargon unless explained in an accessible way. Highlight phrases like "ingredients you can pronounce" and "just like you'd make at home, only better."
• •Show, Don't Just Tell: Use visuals (photos and videos) that reflect the brand's values: natural light, rustic textures, shots of local farms or fresh ingredients, and images of people genuinely enjoying the food in everyday wellness settings. The visual tone must match the nurturing and authentic verbal tone.

Percepción Social

Positive, trustworthy, and respected, with strong market placement in major retailers and a generally positive online footprint, despite limited direct customer reviews. Perceived as a high-quality artisanal brand and an expert in healthy living.

Ejemplos de Copy

• •Your wellness journey deserves a delicious crunch. We believe healthy living should be full of flavor. Our Keto Granola is crafted with love, mixing crunchy nuts and seeds with the subtle sweetness of yacon honey. It's more than just breakfast; it's the fuel for a life full of energy and purpose. How do you enjoy your Amira moment? #AmiraEsVida #KetoColombia #HealthyLiving
• •From Our Kitchen to Yours. Foods that Transform. It all started with a simple mission: to nourish our family with real, honest food. Today, we share that passion with you. From our nutrient-rich Ghee to our dehydrated Kale Chips, every Amira product is made with local ingredients and a promise of purity. Swipe to see what makes us different and discover the taste of true wellness. Shop Now
• •We Are What We Eat. Let's Be Amazingly Natural. At Amira, we create foods that heal and energize. Dehydrated, not baked. Local, not imported. Natural, no exceptions. Join us on a journey to wellness, one delicious bite at a time.
• •Amira Natural Ghee - The Golden Elixir for Your Health. Discover the ancient secret to a healthier life with our artisanal Ghee. We gently simmer pure butter from local farms to remove lactose and impurities, creating a golden, nutrient-rich oil with a high smoke point perfect for all your cooking needs. Rich in vitamins and beneficial fatty acids, our Ghee supports digestion and adds a delicious, nutty flavor to any dish. It’s not just butter, it’s wellness in a jar.
• •Tired of fake "healthy" snacks? 😫 We use REAL ingredients. Dehydrated, NOT baked, to keep the good stuff in! Amira. Food that transforms your life. ✨ This is your sign to nourish your body with what it truly deserves. #AmiraAlimentos #HechoEnColombia #ComidaReal