Tono de Marca

passionate, knowledgeable, and community-oriented

Valores de Marca

• •Artistry and Craftsmanship
• •Community
• •Quality and Expertise
• •Customer Service
• •Accessibility

Mejores Prácticas

• •Speak from Artist to Artist: Always use language that shows you are part of the community. Use technical terms correctly and share tips (like flame settings or color pairings) to build authority and trust.
• •Emphasize Community and Learning: Regularly feature student work, promote workshops, and use inclusive language. Frame the store as a hub for creativity, not just a retail space.
• •Highlight Quality and Origin: When talking about products, mention the reputable brands you carry. Explain why a certain tool or type of glass is superior, connecting its features to the benefits for the artist.
• •Maintain a Passionate and Encouraging Tone: Your copy should feel energetic and inspiring. Whether it's for a beginner class or an advanced tool, the tone should encourage creativity and celebrate the art of glassmaking.
• •Be Direct and Informative in Product Copy: For product listings and technical gear, clarity is key. Provide all necessary specifications (sizes, materials, compatibility) upfront. This respects the expertise of your customers and streamlines their purchasing process.

Percepción Social

A key local resource for glass artists in the Dallas-Fort Worth area, perceived as a specialized business integral to the regional craft scene.

Ejemplos de Copy

• •Feel the heat, shape the art. Our Glass Pendant Class is where your creativity takes solid form. Guided by our expert artists, you'll learn the fundamentals of flameworking and leave with a piece that's uniquely yours. No experience necessary, just a desire to create. Link in bio to book your torch station!
• •From Rod to Art: The Purest Borosilicate for Your Vision. We're artists, just like you. We source and supply the glass, tools, and colors that meet our standards, so you can exceed yours.
• •New Hues Inside: Northstar & Glass Alchemy Colors Just Dropped!
• •Ignite your next piece with the intense opaque orange of Northstar's Lava. This boro is brilliant for detailed stringer work and bold blown pieces. For best results, work it in a soft, neutral flame to avoid boiling. Want to add depth? Try encasing it in a layer of NS-007 Ruby for a truly fiery effect. Built for artists who control the heat.
• •It started with a simple idea in 2013: give glass artists a place to work, learn, and connect. Today, American Glass Roots is the heartbeat of the DFW glass community, but our mission hasn't changed. We're still run by artists, for artists. We know what it’s like to search for that perfect color or the right tool, and we're here to make sure you find it.