Tono de Marca

Inspiring, Educational, Wholesome, and Empowering. Playful and Relatable.

Valores de Marca

• •Empowerment of Girls
• •Storytelling
• •Education
• •Diversity and Inclusion
• •Quality and Craftsmanship
• •Imagination and Play
• •Building Character
• •Nostalgia

Mejores Prácticas

• •Always Center \"The Exceptional Story of Girlhood\": Ensure that copy, whether for a product, social media, or a campaign, ties back to the core idea of celebrating and empowering girls through storytelling and imaginative play.
• •Use Inspiring and Positive Language: Focus on words that evoke confidence, courage, kindness, resilience, and the potential within every girl. Avoid overly commercial or transactional language; instead, focus on the experience and developmental benefits.
• •Emphasize Educational and Developmental Value (Subtly): While the primary appeal is often the doll itself, weave in the learning aspects, such as historical understanding, empathy development through stories, and fostering creativity.
• •Be Inclusive and Reflect Diversity Authentically: Ensure that language and imagery represent a wide range of girls and experiences, reinforcing the message that every girl can see herself in the American Girl world.
• •Maintain a Nostalgic Connection While Innovating: For audiences who grew up with the brand, acknowledge the cherished memories while showcasing how American Girl continues to evolve and remain relevant for new generations. This can be done through acknowledging classic characters or themes while introducing new ones.

Percepción Social

Beloved and trusted legacy brand. Often seen as an educational tool that encourages reading and an appreciation for history.

Ejemplos de Copy

• •Headline (Website Banner for a New Historical Doll): \"Step into History. Ignite Her Story. Meet [Doll's Name], and discover a world of courage, friendship, and adventure.\"
• •Social Media Post (Instagram - Image of diverse girls playing with their dolls): \"Every girl has a unique story. Every adventure shapes who she'll become. What story will you create today? ✨ #AmericanGirl #FindYourInnerStar #Girlhood\"
• •Product Description (Truly Me Doll): \"Create a doll as unique as you are! With [Number] possible combinations of features, hairstyles, and outfits, the Truly Me doll celebrates individuality and the joy of being yourself. What will your story be?\"
• •Email Subject Line (to Parents): \"More Than a Doll: Spark Her Imagination & Build Her Confidence.\"
• •TikTok Video Concept (Short, engaging video): Visual: Quick cuts of different historical and contemporary dolls in dynamic poses, interspersed with girls actively playing and creating. Voiceover (Upbeat, friendly): From history's heroes to today's trailblazers, there's a story in every American Girl. What's yours? #AmericanGirl #TellYourStory #InnerStar