Tono de Marca

Personal, Empowering, and Enthusiastic

Valores de Marca

• •Customer-Centricity & Personal Connection
• •Self-Love and Empowerment
• •Curated & Diverse Selection
• •Community Focus

Mejores Prácticas

• •Always Lead with "You": Center the customer in every piece of copy. Use "you," "your," and "yourself" to speak directly to them and focus on how the products will benefit their life and feelings.
• •Embrace the "Amazing" Philosophy: Regularly incorporate the words "amazing," "love," "feel good," and "happy" into your copy. The brand's name is its philosophy, so use it to reinforce the core message of empowerment.
• •Tell the Story Behind the Product: Instead of just listing features, describe why an item was chosen for the shop. Use phrases like "Hand-picked with love," "We chose this piece because..." or "This one made us smile." This reinforces the "curated selection" value.
• •Maintain a Personal, First-Person Voice: Whether it's from Lesley or the "AW Team," use "we" and "I" to maintain the personal, boutique feel. Share excitement, behind-the-scenes moments, and speak to your audience like friends.
• •Translate Feeling into Visuals: Ensure that all photography and videos match the enthusiastic and positive tone. Use bright, warm lighting and feature people who look genuinely happy and confident. The visual identity must promise the same "amazing" feeling that the copy describes.

Percepción Social

The brand is perceived overwhelmingly positively. Customers praise the exceptionally friendly and helpful founder/staff, the beautiful and unique collection, and the welcoming atmosphere. Shoppers report leaving with a good feeling, indicating a strong personal connection to the store and its owner. It is seen as a valued local business with a distinct and welcoming personality.

Ejemplos de Copy

• •It's not just a dress, it's a mood. ✨ Slip into our new floral midi and feel instantly ready for sunshine and adventure. Because you deserve a wardrobe that makes you feel as amazing as you are. Tap to shop the feeling!
• •A little love for your wardrobe is waiting inside...
• •More than fashion. It's a feeling. Welcome to Amazing Wardrobe.
• •Your perfect day-off companion is here. Crafted with love and the softest materials, this isn't just a sweater—it's a wearable hug. Designed to make you feel warm, comfortable, and absolutely amazing, whether you're relaxing at home or out for a coffee. You don't just wear it, you live in it.
• •Tired of clothes that just... hang there? At Amazing Wardrobe, we believe your clothes should tell your story and light you up. Our new collection is hand-picked to bring joy, confidence, and a little bit of 'wow' to your everyday. We don't sell clothes, we sell love. Discover pieces that make you feel AMAZING.