Tono de Marca

Authoritative, Clinical, and Responsible

Valores de Marca

• •Reliability and Quality
• •Safety and Prevention
• •Expertise and Specialization
• •Discretion and Trust

Mejores Prácticas

• •Prioritize Precision Over Persuasion: Your audience values facts. Use precise, unambiguous language. Always mention certifications (CE, ISO 13485) and your official distributor status for Toda Pharma, as these are key trust signals.
• •Maintain a Responsible and Non-Judgmental Tone: Frame all communication around the positive goals of safety, health, and prevention. Avoid language that could be perceived as accusatory or punitive. The goal is to empower users with tools and information, not to police them.
• •Emphasize "Prevention" in Your Messaging: Consistently use the word "prevention" to reinforce your brand's core mission. This differentiates you from competitors who may focus only on "testing" or "detection."
• •Segment Your Language by Platform: While the core tone is professional, adapt the complexity. Use highly technical and compliance-focused language on your website and LinkedIn for B2B clients. On social media like Facebook or Instagram, use slightly more accessible (but still authoritative) language to educate a broader audience.
• •Let Reliability Guide Your Visuals: Ensure all visual content—from product photos to infographics—is clean, professional, and clinical. Use a consistent color palette (e.g., blues, whites, grays) that evokes medical and scientific trustworthiness, reinforcing the tone established in your copy.

Percepción Social

For B2B and professional clients, AMA Prévention is perceived as a highly credible and essential supplier, a reliable partner for compliance, safety, and risk management. For the general public (B2C), it is seen as a discrete, professional, and trustworthy source for accurate testing products for specific, sensitive problems. In a broader social context, the brand aligns with positive outcomes of prevention, health, and safety, rather than punitive measures.

Ejemplos de Copy

• •Headline: Ensure Workplace Safety and Compliance. Body: With drug and alcohol use impacting workplace safety, a clear screening policy is essential. AMA Prévention provides certified Toda Pharma saliva and urine tests (ISO 13485) to ensure reliable, fast, and compliant results. Partner with us to implement your prevention strategy.
• •Your Partner in Safety and Screening. Official French distributor of certified Toda Pharma tests. Reliability you can trust for professional and personal peace of mind.
• •Did you know? Saliva tests offer a non-invasive way to detect recent substance use, making them an effective tool for road safety and workplace prevention. Our Drugdiag® Saliva tests provide accurate results in minutes. #AMAPrevention #WorkplaceSafety #DrugScreening #Prevention
• •Title: Drugdiag® Saliva 6 Drugs - Rapid Multi-Substance Screening Description: The Drugdiag® Saliva 6 is a professional-grade, non-invasive oral fluid test for the simultaneous detection of 6 common substances. Certified CE and ISO 13485, it delivers accurate results in under 10 minutes. Ideal for workplace screening and law enforcement. Each kit is individually sealed for guaranteed hygiene and accuracy.
• •Headline: Festive Season, Safe Celebrations. Body: The holidays are a time for gathering. Ensure your events remain safe for everyone. Our GHB & Ketamine detection bracelets and drink covers offer a simple, discreet layer of protection against chemical submission. Be prepared, be safe. #SafetyFirst #Prevention #NightlifeSafety