Tono de Marca

Professional and Authoritative, Supportive and Empowering, Advocacy-Driven and Resolute, Member-Centric and Community-Focused, Formal but Accessible

Valores de Marca

• •Representation and Advocacy
• •Protection of Rights
• •Defense of Public Services
• •Fairness and Equity
• •Collaboration and Problem-Solving
• •Empowerment and Well-being
• •Integrity and Non-Partisanship
• •Respect and Dignity

Mejores Prácticas

• •Maintain Professionalism: Always use respectful, clear, and well-researched language. Avoid slang or overly casual expressions. Communications should reflect the serious nature of the issues AMAPCEO handles.
• •Emphasize Member Value and Empowerment: Frame communications around how AMAPCEO supports, protects, and empowers its members. Highlight the benefits of membership and collective action.
• •Be Authoritative and Informed: When discussing policies, rights, or negotiations, ensure the information is accurate, well-supported, and demonstrates expertise.
• •Foster a Sense of Community and Solidarity: Use inclusive language ("we," "us," "our community") to reinforce the collective nature of the union. Acknowledge the shared goals and challenges of the membership.
• •Be Resolute but Measured: When addressing disputes or challenging policies, maintain a firm and determined tone, but avoid overly aggressive or inflammatory language unless strategically warranted and carefully considered. The focus should be on solutions and principled stands.

Percepción Social

Members generally view AMAPCEO as a necessary advocate and protector of their rights and interests, particularly during collective bargaining or when facing workplace issues. Government/Employers likely see AMAPCEO as a significant and professional stakeholder in Ontario's public sector labor relations. The General Public/Media portrays AMAPCEO as a key voice for a large group of Ontario's public service professionals.

Ejemplos de Copy

• •Headline: Standing Strong for Your Career and Our Public Services. Body: AMAPCEO is your dedicated partner in navigating the complexities of the Ontario Public Service. We provide expert representation, protect your hard-earned rights, and champion the vital public services you deliver every day. Together, we ensure your voice is heard and your professional contributions are valued.
• •Headline: Your Rights, Protected. Your Future, Empowered. Body: As an AMAPCEO member, you're part of a 17,000-strong community of professionals. We're committed to securing fair collective agreements, fostering your career growth, and ensuring a respectful, equitable workplace. Facing a challenge? We're here to support you.
• •Headline: Defending Ontario's Public Services, Supporting Our Professionals. Body: Quality public services are essential for a thriving Ontario. AMAPCEO advocates tirelessly to protect these services and the dedicated professionals who deliver them. We believe in fairness, integrity, and the power of a collective voice to make a difference.
• •Headline: Navigating Change Together: AMAPCEO Leads with You in Mind. Body: From negotiating improved working conditions like flexible work arrangements to ensuring your voice is central to policy discussions, AMAPCEO is at the forefront. We leverage our expertise and your collective strength to address the evolving needs of Ontario's professionals.
• •Headline: Join AMAPCEO: Strength in Unity, Progress Through Advocacy. Body: Become part of a modern, member-driven union dedicated to tailored representation. AMAPCEO works to ensure your professional life is secure, rewarding, and fair. Discover the benefits of collective power and a dedicated team advocating for you.