Tono de Marca

Premium, conscious, and authentic. It reflects a high-end positioning, deep commitment to ethical and environmental responsibility, and a narrative of tradition, heritage, and human connection.

Valores de Marca

• •Quality and Purity: Offering top-tier, certified organic olive oil and balsamic vinegar, emphasizing flavor and superior ingredients.
• •Sustainability: Active participation in environmental preservation through '1% for the Planet' and the use of the .eco domain.
• •Ethical Sourcing: Providing fair prices to small Italian farmers to ensure viability and continuation of agricultural traditions.
• •Heritage: Protecting and maintaining historic olive groves, valuing tradition and product stories.
• •Conscious Consumption: Encouraging a mindful approach to food, linking enjoyment with origin and impact.

Mejores Prácticas

• •Weave Storytelling into Every Message: Consistently tell the stories of Italian farmers, specific regions, and historic groves to connect customers emotionally.
• •Champion Your Values with Keywords: Regularly use terms like 'sustainable,' 'organic,' 'hand-picked,' 'fair price,' and 'conscious consumption' across all channels.
• •Translate 'Premium' into Tangible Benefits: Explain what makes the product premium using descriptive language about taste, process, and health benefits.
• •Emphasize 'Giving Back': Regularly communicate the impact of the '1% for the Planet' donation, sharing updates on environmental projects.
• •Maintain a Unified Aesthetic: Ensure visual language (photos, videos, graphics) matches the verbal tone, using high-quality, natural, and authentic imagery.

Percepción Social

Customers perceive amano as a high-quality, trustworthy brand that successfully merges gourmet taste with ethical responsibility. The brand is appreciated for its sustainable and ethical practices, which are significant factors in purchasing decisions. The packaging is seen as 'nicely packaged, made with love,' reinforcing its image as a thoughtful, high-end product.

Ejemplos de Copy

• •This isn't just olive oil. It's the future of an ancient grove in Sicily. It's the legacy of a family that has hand-picked olives for generations. With every bottle of amano, you're not just tasting Italy; you're preserving it. #amano #TasteOfItaly #SupportSmallFarmers
• •Tired of bland olive oil? Elevate your meals with the authentic taste of Italy. Our 'Fruttato' olive oil is organically grown and hand-picked at peak freshness for a bold, peppery finish your palate will thank you for. Discover the amano difference.
• •Good for your food, great for the Earth. See how your purchase gives back.
• •Conscious. Delicious. Delivered. Experience premium Italian olive oil and balsamic while supporting sustainable farming. Free shipping on orders over 49€.
• •From historic groves on the hills of Tuscany, our 'Delicato' olive oil carries the gentle, fruity notes of its origin. By paying our farmers a fair price, we help ensure these traditions—and these incredible flavors—thrive for years to come.