Tono de Marca

Professional and Experienced, Reliable and Trustworthy, Community-Oriented and Approachable, Practical and Down-to-Earth

Valores de Marca

• •Quality
• •Customer Service Excellence
• •Reliability and Trust
• •Family Values & Community Focus
• •Expertise and Knowledge

Mejores Prácticas

• •Emphasize Experience and Expertise: Consistently mention the "30+ years of experience," "knowledgeable staff," and "legacy of expertise" to reinforce professionalism and trustworthiness.
• •Highlight Family & Community Values: Use phrases like "family-run," "serving our community," and "partners in your success" to foster an approachable and reliable image.
• •Focus on Quality and Reliability: Regularly use terms such as "premium products," "top-quality materials," "first-class service," and "built to last" to underscore your commitment to excellence.
• •Maintain a Helpful and Professional Voice: Ensure all communication, from website copy to social media replies, is informative, helpful, and maintains a professional yet friendly tone. Customer reviews often highlight "friendly staff."
• •Showcase, Don't Just Tell: Use practical examples, case studies (like the Network Rail project), and customer testimonials to demonstrate your values and the quality of your products and services in action, much like their current TikTok strategy.

Percepción Social

Positive, Trusted Local Supplier, Professional Contractor

Ejemplos de Copy

• •Headline: 30 Years Strong: Building Scotland's Foundations, Together. Body: "At Alter Supplies, we're more than just timber and building merchants. We're a family-run business built on decades of expertise, a commitment to quality, and a passion for helping you succeed. From large-scale constructions to your weekend DIY project, trust Alter for premium materials and service that stands the test of time."
• •Social Media Post (with an image of a completed fencing project): "Another quality fencing project completed! ✅ Our team's expertise ensures every installation is built to last, providing security and style. Need materials or our contracting services? Get in touch with Alter Supplies – your trusted local experts for over 30 years. #AlterSupplies #FencingExperts #LandscapingScotland #BuiltToLast"
• •Website "About Us" Snippet: "Welcome to Alter Supplies – where quality materials meet generations of expertise. As a family-led business since 1991, we pride ourselves on supplying Scotland with the best in timber, fencing, and building essentials, backed by service you can rely on."
• •Promotional Email Subject: Your Project Deserves the Best: Quality Supplies from Alter. Body: "Planning a new build, a garden makeover, or a sturdy new fence? At Alter Supplies, we stock an extensive range of high-quality materials trusted by tradespeople and DIYers alike. Our knowledgeable team is always here to offer expert advice, ensuring you get the right products for a job done right. Visit us in Lochwinnoch or explore our range online."
• •Local Advertisement Slogan: "Alter Supplies: Your Partners in Building. Quality. Expertise. Reliability. Since 1991."