Tono de Marca

Passionate, Direct, and Value-Driven

Valores de Marca

• •Quality & Performance
• •Accessibility & Affordability
• •Authenticity & Passion
• •Community & Feedback
• •Focused Simplicity

Mejores Prácticas

• •Always Speak from the "Founder" Voice
• •Focus on the "Why," Not Just the "What"
• •Be Direct and Confident
• •Emphasize Value Over "Cheap"
• •Foster a Sense of Community

Percepción Social

Intended perception is that of a trustworthy, insider brand for those in the know. It aims to be seen as a smart alternative to mainstream, overpriced gear, created by and for true winter sports enthusiasts. Current awareness is low, with perception primarily shaped by its own website and Instagram, projecting a small, founder-led company passionate about its product niche.

Ejemplos de Copy

• •Crystal Clear Runs. Not Crystal Clear Prices.
• •Premium Goggles. Honest Price. Engineered by riders, for riders. Experience the mountain the way it was meant to be seen.
• •Stop Overpaying for Fog.
• •Tired of the midday fog-out? We were too. That’s why we built the Alpine Sheep goggles. With quick-change magnetic lenses and anti-fog coating, you get a full, clear view from the first chair to the last run. It’s the pro-level gear you need, without the pro-level markup. Built for the ride, priced for the people.
• •High-Performance Gear Shouldn't Be a Luxury. As two brothers who live for the slopes, we got tired of seeing great gear priced out of reach. We started Alpine Sheep to change that. Our mission is simple: deliver premium, durable ski and snowboard essentials at a price that makes sense. Gear up with us.