Tono de Marca

aspirational, passionate, and friendly

Valores de Marca

• •Quality and Taste
• •Adventure and Passion
• •Sustainability and Local Sourcing
• •Convenience and Practicality
• •Health and Nutrition

Mejores Prácticas

• •Always Tell a Story: Weave the brand's origin story and passion for adventure into your copy. People connect with narratives and the "why" behind the brand.
• •Focus on the Feeling, Not Just the Features: Instead of just listing ingredients, describe the feeling of satisfaction and comfort of eating a warm, delicious meal after a challenging day outdoors.
• •Use the Language of Your Audience: Employ terms and phrases that resonate with hikers, climbers, and outdoor enthusiasts. Speak their language to build a stronger connection.
• •Maintain a Passionate and Encouraging Tone: Your copy should inspire and motivate people to get outside and explore, positioning Alpibreak as their trusted partner for trail nutrition.
• •Be Consistent Across All Channels: Whether it's a website, social media post, or packaging, the tone and messaging should be uniform to build a strong, recognizable brand identity.

Percepción Social

The public and customer perception of Alpibreak is highly positive. It is seen as a trustworthy and high-quality brand that genuinely caters to the needs of the outdoor community. Customers appreciate the brand's origin story, which adds a layer of authenticity and passion. The focus on vegetarian, vegan, and locally sourced ingredients appeals to a health-conscious and environmentally aware consumer base. The brand is perceived as innovative and a leader in its niche as Switzerland's first brand of its kind.

Ejemplos de Copy

• •Fuel your summit push. Our Chili Sin Carne is packed with plant-based protein to power your adventure to the top. Because the view is always better after a delicious meal. #Alpibreak #FeedYourAdventure
• •Tired of tasteless trail food? We were too. That's why we created Alpibreak. Delicious, handcrafted dehydrated meals made in Switzerland for adventurers who demand more. Taste the difference on your next hike.
• •After a long day on the trail, you deserve a reward. Our Vegan Pasta Bolognese is a comforting, rich, and savory meal that rehydrates in minutes. Made with organic ingredients and bursting with flavor, it's the perfect end to a perfect day in nature.
• •Hiker hack: Go from hungry to happy in 10 minutes. Just add hot water and let the trailside feast begin! #Alpibreak #HikerLife #TrailFood
• •The mountains are calling, and we've got your meals covered. Gear up for your next adventure with our new arrivals. P.S. Don't forget to pack your favorite Alpibreak for that well-deserved, delicious break.