Tono de Marca

aspirational, stylish, community-focused, friendly, and accessible

Valores de Marca

• •Quality and Performance
• •Italian Design & Elegance
• •Community and Passion
• •Identity and Simplicity

Mejores Prácticas

• •Lead with Passion, Follow with Performance: Start with the emotional connection to the sport —the community, the passion, the style. Then, support it with the technical benefits and quality of the products. This balances the aspirational with the tangible.
• •Embrace "Sprezzatura" (Effortless Elegance): The copy should feel effortlessly stylish. Use confident, clean, and concise language. Avoid overly technical jargon where possible, instead focusing on the *feel* and *benefit* to the player (e.g., 'soft touch,' 'impeccable style,' 'effortless power').
• •Use a Mix of Italian and English: For a global audience, strategically use key Italian phrases like 'Eleganza in Gioco' or 'Stile Impeccabile' to reinforce the brand's origin and commitment to style, while keeping the main body of the text in clear, accessible English.
• •Speak as a Peer, Not Just a Seller: Write from the perspective of a fellow padel lover. Use 'we' and 'you' to create a direct conversation. Acknowledge the shared passion for the sport, as seen in their origin story.
• •Maintain Visual and Textual Harmony: Ensure the clean, premium, and modern aesthetic of the brand's visuals is mirrored in the copy. Use ample white space, elegant fonts, and a structure that is easy to read. The words should look as good as they sound.

Percepción Social

premium, design-conscious, authentic Italian, stylish, and elegant

Ejemplos de Copy

• •The A-Factor. It's not just in the racket, it's in you. Unleash your potential with gear that matches your ambition. Our high-performance rackets are engineered in Italy for power, precision, and a soft touch. Feel the difference. #AlpacaPadel #FeelTheAFactor #PadelItalia #Performance
• •Eleganza in Gioco. Discover our new collection of apparel and rackets, where timeless Italian style meets on-court performance.
• •Your New Padel Ritual Starts Here.
• •Don't Just Play. Perform in Style. Tired of blending in? Alpaca Padel was born from a passion for the game and a love for design. Experience superior quality and a look that ’s as sharp as your game. Shop the collection now and get free shipping on orders over €60. Shop Now
• •For the player who commands the court. The Vetta X-1 is the pinnacle of our design philosophy: resilient, adaptable, and powerful. Forged from 24K carbon for explosive power and featuring a core designed for a soft, controlled touch, this racket embodies the spirit of the Alpaca. Born in Italy, built to win.