Tono de Marca

Intellectually approachable and culturally enriching; professional yet engaging, sparking curiosity and passion for reading; informative and respectful, treating literature as an accessible pleasure and a valuable cultural asset.

Valores de Marca

• •Promotion of Knowledge and Reading
• •Quality and Diversity
• •Cultural Enrichment
• •Accessibility

Mejores Prácticas

• •Maintain an Intellectually Curious Tone: Frame every piece of content, from social media posts to product descriptions, as an invitation to learn and discover.
• •Emphasize Value and Quality: Consistently highlight the quality of the literature, whether it's an award-winning novel or a beautifully illustrated children's book.
• •Connect with Cultural Relevance: Whenever possible, link products and promotions to broader cultural conversations and the importance of Lithuanian literature.
• •Speak to a Broad Audience: While the tone is intellectual, the language should remain accessible and welcoming to readers of all ages and interests.
• •Be a Guide, Not Just a Seller: Position the brand as a trusted guide in the world of books, offering recommendations and insights that help readers find their next great read.

Percepción Social

A cornerstone of the Lithuanian literary scene; reliable and prestigious publisher bringing valuable international and local literature; a 'house of content' creating new experiences for readers; a leader in the market due to long history and extensive catalog.

Ejemplos de Copy

• •Unlock the secrets of the human mind. Our latest release delves into the fascinating world of psychology, offering insights that will change the way you see yourself and others. Discover more on our website.
• •Adventure awaits in the pages of our new children's book! Join a cast of unforgettable characters on a journey of discovery and friendship. Perfect for young readers with big imaginations.
• •Cozy up with a good book this season. Explore our curated collection of autumn reads and enjoy special publisher prices. Find your next favorite story today.
• •Celebrating our own. We are proud to present the latest novel from a beloved Lithuanian author. A story that captures the heart of our culture. Available now.
• •More than just books, we offer journeys. For over 30 years, Alma littera has been your companion in discovery, bringing stories and knowledge to every home. What will you explore next?