Tono de Marca

Friendly, local, and community-focused with an approachable, enthusiastic, direct, and value-driven promotional overlay.

Valores de Marca

• •Community and Local Identity
• •Value and Accessibility
• •Variety and One-Stop-Shop Convenience
• •Modernity and Trust

Mejores Prácticas

• •Always Weave in the "Island" Identity: Use words and phrases that connect with the local culture. Terms like "isla," "Caribe," "brisa," and "playa" reinforce the brand's unique geographic identity and create a stronger bond with the community.
• •Balance "Fun" with "Function": While the fun, energetic tone on TikTok and Instagram is great for engagement, always ensure the core value proposition (price, availability, quality) is clear, especially on platforms like Facebook and the website where users have higher purchase intent.
• •Leverage a Mix of Urgency and Accessibility: Create excitement with limited-time offers ("¡Oferta por tiempo limitado!") and urgent calls-to-action ("¡llévatelo hoy mismo!"). Simultaneously, emphasize accessibility through financing plans like "CrediLaila" to show that products are within reach for everyone.
• •Embrace Emojis and Casual Language: Use emojis strategically to convey emotion and energy (✨, 🤩, 🚀, 📢). A friendly, slightly informal tone makes the brand more human and approachable, reflecting the casual nature of island life.
• •Be Explicitly Promotional but Helpful: Do not shy away from announcing deals and prices directly. The audience is value-conscious. Frame promotions as a direct benefit to the customer, using a helpful and direct tone, for example: "To make your life easier, we now offer..." or "Get the tech you want without waiting..."

Percepción Social

A well-established, reliable local department store in San Andrés, trusted for wide product variety, fair (tax-free) pricing, and availability. Perceived as a primary source for goods, fostered by an active, friendly social media presence creating a fun and practical shopping experience.

Ejemplos de Copy

• •¡La brisa del Caribe trajo algo nuevo! 🌬️✨ Ya está aquí el nuevo parlante SONY ULT FIELD 1. Potente, resistente al agua y listo para sonar en la playa o en tu casa. ¡Siente el bajo y lleva la fiesta a todas partes! Pásate por Laila y sé el primero en tenerlo. #SonyEnLaIsla #SonidoDelCaribe #AlmacenLailaSAI #SanAndres
• •¡Que no te lo cuenten! 📢 Este fin de semana en Almacenes Laila, lleva tu Smart TV Samsung de 55" con un 20% de DESCUENTO o págala a cuotas con nuestro CrediLaila. ¡El mejor entretenimiento para tu hogar, al mejor precio de la isla! Válido hasta el domingo. ¡Te esperamos!
• •"Cuando te preguntan qué encuentras en Almacenes Laila... 🤔" ¡De todo para todos! 😎 ¿Qué es lo que más buscas tú? Dilo en los comentarios 👇 #SanAndres #AlmacenLaila #IslaLife #ShoppingHaul
• •Your Island, Your Store. Technology, Home, and More. All Tax-Free.
• •¡Hola! 👋 ¿Pensando en renovar tu celular? ¡Escríbenos! 📲 Tenemos los nuevos modelos de Xiaomi y Samsung listos para entrega inmediata en San Andrés. Consulta nuestro catálogo aquí [Link] y pregunta por nuestro crédito sin cuota inicial.