Tono de Marca

Authentic & Approachable, Empowering & Confident, Elegant & Stylish, Warm & Community-Focused, Passionate & Sincere

Valores de Marca

• •Authenticity/Realness
• •Self-Expression & Individuality
• •Comfort & Feel-Good Factor
• •Elegance & Timeless Style
• •Quality & Craftsmanship
• •Femininity & Freedom

Mejores Prácticas

• •Always Emphasize Authenticity: Use language that is genuine, relatable, and avoids overly salesy or pretentious phrasing. Focus on "real" beauty and self-expression.
• •Speak to How She Feels: Connect the clothing to emotions – confidence, comfort, freedom, softness. Highlight the experience of wearing the clothes, not just the look.
• •Maintain an Elegant yet Approachable Vocabulary: Use words like "elegant," "grace," "timeless," but balance it with warm, inviting language like "feel-good," "soft," "your own way."
• •Foster Community Through Inclusive Language: Use "you," "we," and invite interaction. Make customers feel like part of the Allura Estrella story and community.
• •Tell Stories, Don't Just Sell Products: Weave in the brand's origin, the founder's passion, and the stories of the women who wear Allura Estrella. This reinforces the values of determination, realness, and shared experience.

Percepción Social

The brand is perceived as a Sri Lankan fashion label offering elegant and wearable dresses for real women. Positive Customer Experiences. Good Value. Stylish & Desirable. Engaged Community.

Ejemplos de Copy

• •Introducing the 'Embrace You' Collection by Allura Estrella. Because real beauty shines from within, and your style should always feel like *you*. Discover dresses designed to move with your life, effortlessly. #AlluraEstrella #FeelGoodFashion #ComeAsYouAre
• •Shining bright in her Allura Estrella! ✨ We love seeing how you make our pieces your own. @[CustomerHandle] you look stunning and, more importantly, you look like *you*. Share your #MyAlluraLook for a chance to be featured! #RealElegance #StyledByYou
• •From a dream woven with color and determination to dresses that feel like a soft embrace. Allura Estrella isn't just about fashion; it's about celebrating your authentic self, every single day. Discover the heart behind our designs. [Link to About Us] #FounderStory #MadeWithHeart #SriLankanFashion
• •From morning coffee to golden hour moments, the [DressName] dress is your companion in effortless elegance. Designed for comfort, crafted for confidence. How will you wear yours? #AlluraEstrella #VersatileStyle #EffortlessChic
• •Treat yourself to a little softness. This week, enjoy [Offer] on all our feel-good dresses. Because you deserve to feel beautiful, just as you are. #AlluraEstrella #SelfLove #ElegantComfort