Tono de Marca

Passionate, loyal, and community-focused. The communication style is informal and relatable, speaking from a fan's perspective to the fans. It is analytical yet emotional, celebrating victories and commiserating losses, using direct and heartfelt language that avoids corporate jargon.

Valores de Marca

• •Unyielding Loyalty
• •Community
• •Passion
• •Information & Analysis

Mejores Prácticas

• •Speak the Fan's Language: Use the same informal language, inside jokes, and terminology that the fans themselves use. This shows authenticity and builds a stronger connection.
• •Be Emotionally Authentic: Share in the joy of a win and the disappointment of a loss. This emotional honesty is crucial for a fan-based brand and builds trust.
• •Foster Community in Every Post: Actively encourage discussion by asking questions and responding to comments. Frame posts as the start of a conversation, not just a broadcast.
• •Stay Consistent Across All Channels: While the format may change from TikTok to a website article, the core voice—passionate, loyal, and fan-focused—must remain the same.
• •Balance Passion with Credibility: While the tone is emotional, ensure that news and analysis are well-researched and accurate. This blend of heart and head is what makes the brand a respected source.

Percepción Social

Perceived as a genuine and authoritative voice within the Malmö FF fan community. It is seen as a reliable source of news and a platform for authentic fan discussion, trusted and valued by its audience. Fans view it as 'one of their own,' granting it high credibility and influence, evident in active discussions and shared emotional experiences.

Ejemplos de Copy

• •JAAAA! Three points in the bag! That feeling when the final whistle blows and the entire stadium breathes as one. Every player gave their all tonight. Pure passion, pure Malmö! What was your moment of the match? #AlltidMFF #MalmöFF
• •It's Matchday! The sky is blue, the scarves are out, and the tension is building. Tonight isn't just about football; it's about pride, history, and our city. Let's make our support heard from the first minute to the last. Framåt Malmö! #AlltidMFF #MFF
• •GOAL! 1-0! He puts it in the back of the net! The stadium erupts! That's the breakthrough we needed. Come on, boys, let's build on this! #MFF #Allsvenskan
• •This is what it means. The passion is real. #AlltidMFF #MalmöFF #FootballFans #Tifo
• •Tactical Breakdown: How Malmö's Midfield Dominated the Derby and Secured a Crucial Victory.